Creative Criminals

It has been more than six months that soft drink producer Pepsi has its new logo. Apparently brand agency Arnell was given 1 million dollars and months time to come up with the new logo. Not that I don’t like the logo but the idea behind it is extremely ridiculous. Their brand document counts 27 pages and if you look at it you really start wondering why they were given 1 million dollars.

They were probably finished after two weeks and then started to create the document because they were bored. The Nike logo known as the swoosh was created by Carolyn Davidson and she submitted a bill for $35 for her work.

And if you compare the changes over the years between the Coca Cola logo and Pepsi you will see that Coca Cola saved a lot of money =) That image is ofcourse not true, if you look at this image you can see that there have been made some changes to the Coca Cola logo over the years as well. They are just less dramatic.