Audi: Clark Kent11
Simple print ad for Audi for their all new model RS 6 Avant. They show Clark Kent the alter ego from Superman. The actor on this picture is Christopher Reeve, the most famous actor that played Superman in several movies.
A slightly insecure teenager is unhappy about going to the Senior Prom without a date. But when his Dad lets him borrow the new Audi S6 for the night, he gains more and more confidence with every mile, arriving at the Prom a changed young man.
Cool idea by Saatchi & Saatchi Bulgaria. With a limited marketing budget, they searched an idea to make some buzz. Therefore they executed a guerrilla campaign dressing “regular” cars like Audis. The message: this Halloween every car can fulfill its
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