The Cannes Lions International Advertising Festival is on its way. The following weeks we will give you all the results starting with the lions for Promotion and Activation.


The Grand Prix Lion went to Gatorade with its “Replay campaign”. On Thanksgiving Day of the year 1993 a football games between two rivals ended up in a 7-7 draw. The game between Easton High Red Rovers and Phillipsburg High State Liners was been replayed 17 years later.




Grand Prix

Gatorade, Replay, TBWA\Chiat\Day USA USA

Gold

Heineken, Italia Auditorium, JWT Italy Italy
Gatorade, Replay, TBWA\Chiat\Day USA USA
HBO, Imagine, BBDO NY USA USA
NBC, Last Call, Jung von Matt Germany Germany
Toyota, Nothing Soft Gets In, Saatchi & Saatchi Australia Australia
Stockholm Count AIDS Prevention, Where Will 100,000 Condoms End Up, Ester Sweden Sweden

Silver

HBO, Imagine, BBDO NY USA USA
Walkers Crisps, Sandwich, AMV BBDO United Kingdom United Kingdom
HBO, Cube Film Installation, BBDO NY USA USA
Mini, Christmas Box, Ubachswisbrun/JWT The Netherlands The Netherlands
Nokia, World’s Biggest Signpost, Farfar Sweden Sweden
HBO, Imagine, BBDO NY USA USA
Bosch, Fresh Stone Age Meat, DDB Germany Germany
Ministry of Justice, Stanislav, Kong, Netherlands
The North Face, Red Flag, Ogilvy Shanghai China China
Diesel, Quique the Head, Shackleton Spain Spain
Young Director Awards, Drama Queen, TBWA\PHS Helsinki, Finland
Guide Dogs Australia, Support Scent, Clemenger BBDO, Australia Australia Australia
Central Beheer Achmea, Just Call Us – Live, DDB Amsterdam, Netherlands
Canon Australia, ESO Photochains, Leo Burnett, Australia

Bronze

Inbev, Andes Teletransporter, Del Campo/Nazca Saatchi & Saatchi, Argentina Argentina
AICMED, Meltdown, Ogilvy & Mather, India
AFAL Contiago, Giving Memory, Contrapunto BBDO, Spain
Supreme Security, Advico Y&R, Switzerland
Heineken Italia, Beer Gloss, JWT Italy Italy
Reed mess Wien, World’s Smallest Balloon, Ogilvy & Mather, Austria
WWF, Forest Fires, Ogilvy & Mather, Colombia
Bar Aurora/Boteco Ferraz, $73.000 Bar Tab, Ogilvy, Brazil
Mexican Red Cross, Ambulance/Boat/Helicopter, JWT Mexico Mexico
Supor, Non Stick Pans, Leo Burnett, Shanghai
Playground, Sleepless at Playground, Akestam Holst, Sweden
Burger King, Whopper Face, Ogilvy, Brazil
Fundacion Altius, Message in a Bottle, Leo Burnett, Spain Spain
Orcon Broadband, Orcon + Iggy Pop (2), Special Group New Zealand
Tricom, Reload, Pages BBDO, Dominican Republic
Zoo Records, Hidden Sound Campaign, Leo Burnett Hong Kong, China Hong Kong
Nike Japan, NikeId.Generator, Beacon Communications, Japan
World Vision Japan, Love Cake Project, Dentsu, Japan
Meat & Livestock Australia, Lambassador, BMF Sydney, Australia