Ted.com: Ads worth Spreading
Posted by Bert Callens - Category: AwardsTED.com (Technology Entertainment and Design) is a global set of conferences formed to disseminate “ideas worth spreading.”. During TED2011, their yearly festival, TED has named the 10 winners in its inaugural “Ads Worth Spreading” contest. Creative Criminals has listed the winners of of this category, check them all, after the jump.
TED curator Chris Anderson says of the ads: “We’re seeking to reverse the trend of ads being aggressively forced on users. As well as avoiding the annoyance of interruption, this positioning means they can run longer than the TV-standard 30-seconds. And that’s the key. In 2-3 minutes, there’s more time to tell a story, share an idea, make an authentic human connection.”
1. Hornbach: The Infinite House (Radical Media)
2. Intel: The Chase (Venables Bell & Partners)
3. Chrysler: Born of Fire (Wieden + Kennedy)
4. Nokia: The World’s Smallest Stop-motion Character Animation (Wieden + kennedy)
5. Nike Foundation: The Girl Effect (Wieden + Kennedy)
6. Target Kaleidoscopic Fashion Spectacular (Mother New York and Legs Media)
7. Topsy Foundation: Selinah (Ogilvy, Johannesburg)
8. Dulux: Walls (Euro RSCG, London)
9. Savory Institute: Changing Our Future (Foresight Multimedia)
10. Batelco: Infinity (FP7/DXB)
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