The North Face: Red Flags
Posted by Rindert Dalstra - Category: Awards, Mobile- Company: The North Face
- Agency: Ogilvy, Shanghai
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Country:
China
The North Face in China gave people a taste of how great it is to have explored new places and claim credit for being the first. The outdoor specialist adopted this iconic action of planting flags, the only thing need was a mobile phone to plant virtual red flags. The race was on to see who would be the one to conquer China.
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