Bad drivers cost people a lot, this is something everyone agrees on. In this spot you see the adventures of a bad driver on a market day. In the end a banner reveals: “Nobody wants to pay for bad drivers. AXA rewards good drivers”. The driver is in fact the best female stunt driver of the Netherlands.
AXA: Crazy driver on a market day6
What can you do when a house is so sad it starts weeping and even literally crying? A facelift. Axa, a Belgian bank painted a sad house in the middle of Antwerp. The idea got a lot of free PR and after a couple of days people noticed that the house smiled
The Balgian bank AXA, launched a credit card for young travellers which cannot exceed their limit. To make them believe that this card worked in abroad they sent out Cedric, a guy that needed to travel from Belgium to Hawai, without any money. Whenever he
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