To show the hydrating effects of the all-new Intense Hydration face care line from Burt’s Bees, the agency re-imagined the typical “Before & After” demonstration by constructing a billboard using thousands of coupons. Then they let the power of curiosity take it from there..
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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