Burt's Bee: Coupon Billboard | Creative Criminals

Burt’s Bee: Coupon Billboard

Posted by Bert Callens - Category: Billboard

Company: Burt’s Bee
Agency: Baldwin&
Country: United States

To show the hydrating effects of the all-new Intense Hydration face care line from Burt’s Bees, the agency re-imagined the typical “Before & After” demonstration by constructing a billboard using thousands of coupons. Then they let the power of curiosity take it from there..

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