Lays: Wooden Billboard
Posted by Bert Callens - Category: Billboard- Company: Lays
- Agency: Juniper Park
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Country:
United States
This is a remarking campaign of Lays. For their ‘Kettle Cooked Chips‘ they came up with this crazy idea to carve a billboard. They hired a team of skilled artisans which made the following never-seen-before billboard. The whole idea was to prove that their kettle cooked chips are made with the traditional, artisan cooking methods. The carving took 10 days.
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