The London International Awards got awarded last Monday at the Troxy in London. The following weeks we will give you all the results starting with the awards for the best billboards.
Watch all the winners after the break.
ING Direct is a popular web bank. They pioneered a new way to handle relationship with their clients by providing on an easy to use digital platform. They used the following tagline “our clients are our best advertising” in a pretty direct way. The bank built human interactive billboards to let real clients dialogue with potential clients passing by. This is a Gold LIA Award winner.
ING Human Billboard, Leo Burnett Italy
McDonald’s Catch the goodies, DDB Sweden
Nokia The World’s Biggest Signpost, Farfar Sweden
Jim Beam Sex Seconds, Energy BBDO USA
Dixons.co.uk – the Last place you want to go is, M&C Saatchi United Kingdom
Hot Wheels Big Boy, Ogilvy & Mather Mexico