St Matthew in the City: Pray like it’s 1987
Posted by Sander Janssen - Category: Billboard- Company: St Matthew in the City
- Agency: TBWA\Whybin\Tequila, Auckland
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Country:
New Zealand
St Matthew in the City is a church in Auckland, New Zealand. It has openly supported the All Blacks for years. For the ones who don’t know, the All Blacks is the national rugby team of New Zealand. A perfect location for a billboard with an ambiguous look. The 1987 refers to the All Blacks victory in the first World Cup in 1987.
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