Creative Criminals

Yes Quit: Lung billboard

Posted by Bert Callens - Category: Billboard

3 comments

This is a remarkable billboard made for Yes Quit, a non-profit organization helping people to stop smoking. Every two weeks the lungs would be repainted as if they were getting healthier. in the end the simple yet clear message “Quit smoking, get healthier”.



Yes Quit: Lung billboard, 4.0 out of 5 based on 17 ratings

3 Comments

Check on

I like the idea but it’s not really true. When you quit smoking your lungs are still damaged, they are not like before your first cigaret.

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DFG on

Just don’t smoke. Your lungs will be affected by something anyway.

Reply
Bert Callens on

True that. However the idea remains creative and we guess people will understand! Thanks for the comments!

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