Creative Criminals

YMCA Twin Cities promoted their fitness programs by organizing a ‘fatpants’ drive. A fatpants is a pair of pants in which the wearer can feel comfortable without worrying about how he/she looks. In YMCA lobbies donation boxes were placed, as members lost weight, they were encouraged to donate their fatpants. As donated pants came in they were added to the outdoor boards to demonstrate the success of the weight loss programs. In just a few months, thousands of pants were collected and donated to the local Salvation Army.