Británico English Institute: Barely legal media space18

This is just a brilliant idea for non conventional media space, and on top of that it’s free. Nowadays, a lot of people download popular television shows instead of waiting for them to be shown on TV. When people don’t speak enough English they can download subtitle files or .srt files. By messing with these files the Británico English Institute made some awesome promo for their English classes.


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Apples

Slovak School Archery Club: Apples

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This simple small budget awareness campaign was done for an archery club. During one day apples were placed on the heads of statues in the most crowded places of Bratislava. These apples provided a direct mental link to archery and invited people to visit


Awards won (add award)

Cannes Lions - 2013 - Bronze - Branded Content And Entertainment

LIA Awards - 2013 - Silver - Non-Traditional

LIA Awards - 2013 - Bronze - Non-Traditional

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