To promote the unexpected side of Cape Town, all the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor or Lonely Planet, this great online campaign was launched. People could send their Facebook profile on a trip to Cape Town. They got a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places, and finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves.
Cape Town Tourism: Send your Facebook profile17
Sweden was the first country in the world to let go of an official communication channel and hand it over to our citizens. Together with the Swedish Institute and Visit Sweden, they decided to break all branding principles and revolutionize the voice of a
This cool billboard was made for Samsonite. The entire image is one big sculpture of devils and angels representing an airplane ride. Angels treat the people and devils handle the luggage and obviously a Samsonite suitcase survives hell. This one won a go
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