Casa Do Zezinho: Half For Happiness30
Casa do Zezinho, an NGO in Brazil did this outdoor campaign “Half for Happiness” in partnership with two supermarket chains. Customers in the supermarket were given the opportunity to buy half-size fresh food products at full price, with 50% going to Casa do Zezinho. Foods were cut in half, processed and packaged with the help of children.
Elevator advertising targets an interested and varied audience, everyday just before key buying decisions are made. Key ad exposures include when consumers are leaving and returning from work, go to buy groceries or go out for evening entertainment.
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- Date: 11 August 2011
- Media type: Ambient
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