IKEA’s inviting users to test two couches “Ektorp” and “Kalstad”, in its Paris métro stations: St Lazare, Champs Elysées Clémenceau, Concorde and Opéra.

Company: Ikea
Agency: Unkown
Country: France

Since 1959, Dos en Uno has been Chile’s most popular bubblegum. It has promised various generations of children great tasting bigger bubbles. In 2009, the brand needed to communicate it’s 50th anniversary. For 50 years Dos en Uno has allowed kids to make bigger bubbles. A 50 foot balloon, appearing to be a giant bubblegum, was created to celebrate the brand’s 50th anniversary. The Dos en Uno balloon flew over various cities with a giant sized kid attached to it, giving onlookers the impression the child was blowing a bubble.



Company: Dos en Uno
Agency: Prolam Y&R, Santiago
Country: Chile

To promote the new Wilkinson Quattro, Wilkinson made this ambient with eggs. It’s an older campaign (2007). They were associating the smooth aspect of eggshells with a clean shave. The masculine faces on the eggs were printed on transparent stickers and then stuck to the eggs. An advertising flyer with a promotion on the back was put in every box.
Slogan for the campaign is: Every man deserves a smooth skin.



Company: Wilkinson
Agency: JWT, Brussels
Country: Belgium

These posters were strategically placed at the entrance of squares and parks, the posters can be broken down and reassembled into chairs. When this is done you can “Have a Break” with a KitKat off course.



Company: KitKat
Agency: JWT, Auckland
Country: New Zealand

Pfizer wanted to do something special for the 11th birthday of Viagra. In the typical tongue-in-cheek Viagra style, they’ve made a party blower (featuring a Viagra pill pattern). These were handed out to internal sales teams who distributed them on the streets.
Pretty simple idea, but Viagra nailed it again with this one..



Company: Viagra
Agency: Taxi, Canada
Country: Canada

In São Paulo 3 million people take the subway every day. Perfect for an advertiser to reach as much people possible in this distinct place. But the way you advertise is also extremely important..
Vending machines in subways usually offer you nothing else but some chocolate bars and soft drinks. Fundação Abrinq, an human right organization, putted on one row of different vending machines in the city pictures of children holding cards of $ 1.00, $ 2.00 and $ 5.00.
On the picture it said: “With your help we can get these children of the streets”.



Company: Fundação Abrinq
Agency: Giovanni + Draft FCB
Country: Brazil

On January 8, Tropicana brought sunlight to Canadian city Inuvik, Northwest Territories which doesn’t have any sun for several months. A helium balloon producing over 100,000 lumens was hanging above the town.

The event has been turned into a campaign, entitled Brighter Mornings or Brighter Days, which was launch after the Olympic closing ceremonies last Sunday. The campaign launched its new brand Tropicana Essentials Orange Juice.



Company: Tropicana
Agency: BBDO
Country: Canada

Public transport in Cape Town, South Africa is unreliable and unsafe at the best times, and so people who go out for a night on the town often take chances by driving under the influence of alcohol. It was these individuals that Rikkis, the city’s iconic door-to-door taxi company, wanted to focus on. Being a young and dynamic brand, they wanted to promote their service in an unusual way.

Posters were displayed in restrooms of popular restaurants, bars and clubs where the company’s direct-line phones are installed. The posters specific positioning brought the concept to life because when viewed in the reflection of the mirrors above the washbasins, they gave the consumer the impression that they were posing for a police mug shot. This turned out to be an engaging way of offering a simple alternative to breaking the law.



Company: Rikkis
Agency: DraftFCB
Country: South Africa

To promote an article in P Magazine about the daily life of women wearingburkas in Afghanistan, 127,000 of these printed bags were distributed a few weeks before the edition was published. The black bags were designed to look like a traditional burka dress, so that when a P Magazine was dropped into it, the girl on the cover would appear to be wearing the burka. The same effect was achieved with many other magazines. Translation on the bag: “Life through Burka”.



Company: P Magazine
Agency: Duval Guillaume, Antwerpen
Country: Belgium

Since CreativeCriminals went online we’ve seen some original examples of good media usage, and this concept proves again the possibilities are endless. It’s a bit forced into the concept, but the idea remains super! The yellow spinning part of the turnstile represents the brush of the mascara and the black part is supposed to be the eyelash.



Company: LashBlast
Agency: Saatchi & Saatchi
Country: Canada