Creative Criminals

During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s , the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking. Therefore they developed The Beer Turnstile..

When entering the store, customers were invited to do a test ride. Then they went out to ride the bike. They rode for a while and then were surprised by 60 bikers who made them feel like part of the gang. So, even before buying a Harley-Davidson they understood what is to have a Harley.

Romanian movies are not that popular with the Romanian public, unless they have won a prestigious movie award. Unfortunately the movie ‘Domestic’ didn’t win any. So they had to use a different strategy for this movie. Check out the cool guerrilla stunt they did to get the movie to it’s audience.

Paraguay has a high number of children under 1 year old without birth certificate. 24% are not enrolled in civil registration. In essence, this means they have no official identity. With the upcoming presidential election, Unicef made candidates commit to a better way of enrollment.

Diet Coke fits beautifully into one’s lifestyle — and so does its Slender Vender: The thinnest vending machine in the world. It fits where others can’t and may show up in a place you’d least expect. Discover how people react when they see it.

This is a cool idea by Tribal DDB in the Netherlands. They changed Heineken bottle in interactive tools. When people cheered, the bottle ignited. When people took a zip, it ignited. And when the DJ cranked it up, every bottle became a part of the party.

You’re about to see the movie that holds the Guinness World Records record for the World’s Smallest Stop-Motion Film. The ability to move single atoms, the smallest particles of any element in the universe is crucial to IBM’s research in the field of atomic memory. But even nanophysicists need to have a little fun..
Click read more to see the making of.

How to re-launch Climacool with 14-19 year olds in France, when studies show that French teens don’t like running? Adidas found a cool way to do so. Each time a teen tries on Climacool shoes anywhere in France, he has a chance of being selected for a mission and experiencing an extraordinary race in his city.

Budweiser Brazil just launched The Buddy Cup, a cup integrated with Facebook. When two people toast with their cups, they become friends.

Kiss FM, is an important rock and roll radio station based in Sao Paulo, Brazil. JWT developed and implemented a turnstile that only allowed people passing through when they’ve done the famous rock and roll sign of the horns.