Posted by Rindert Dalstra on September 1, 2010 No comments yet
More then 100,000 bees swarmed together to form the world’s first live bee-board ever. “Save Our Swarm” was created in Devon by Banrock Station Wines in support of the Co-operative’s Plan Bee Campaign.
Money from the sale of every bottle of special edition wine will go to help preserve Britain’s dwindling bee population.
Company: Plan Bee Agency: Unkown Country: United Kingdom
Posted by Rindert Dalstra on August 28, 2010 No comments yet
The federation of milk producers in Quebec, Canada created a giant milk carton on top of a bus shelter. Two busstops were selected, one at Montreal and the other one at Quebec. Fake milk was dripping on the side of the bus shelter, which had a image of a glass of milk on it.
Company: Le Lait Agency: Nolin BBDO Country: Canada
How to promote the natural colours for the new Dulux paint series? This student thought of a great guerrilla campaign to promote it, it’s cheap and delivers the message perfectly.
Posted by Sander Janssen on August 25, 2010 2 comments
A perfect physical manifestation of an object appearing to move but actually standing still. The visualisation is just perfect. To create this illusion they glued thousands of little pieces together, it must have taken them days to create this ambient.
Posted by Rindert Dalstra on August 21, 2010 1 comment
This tram stop at Leidseplein in Amsterdam has been completely transformed to promote the Adidas F50 Adizero. The real boots as you can see is incorporated in the outdoor furniture, have a good look at the benches.
Company: Adidas Agency: TBWA\BEC Country: The Netherlands
Posted by Bert Callens on August 19, 2010 1 comment
Specializing in model and radio controlled aircrafts for over 40 years, Norburn Model aircraft Supply, offers the widest selection in British Columbia. They created a unique business card and sent it around via Direct Mail. By printing it on balsa wood and laser die cuttin it, people could assemble the business card into a small- and functional glider..
Watch it fly!
The iconic mints of Polo are known throughout the world, the shape of the fresh white mints has become the identity of the brand itself. In December 2009 the entire UK was covered in snow, and they decided to use the shape of the mints and the whiteness of the snow to promote Polo mints. A “Polo snow stamp” was created. When stamped in thick, fresh snow it left near perfect replica of the iconic white mint.
People can argue that placing stamps in snow has been done before in advertising, but the execution of this one is remarkably good.
Company: Polo Mints Agency: JWT, London Country: United Kingdom
In Bucharest (Romania) the agency Mercury 360, came up with this cool idea. Their briefing was to be original in making men aware (those who mostly drink and drive) of their incapability to drive. They made these special designed stickers to remember them that driving straight, is not possible after a few drinks..
Company: Romanian Police Agency: Mercury 360 Country: Romania
Posted by Bert Callens on August 11, 2010 2 comments
Sagres is the main sponsor of the Portugese Liga, the First Division football league. To reinforce Sagres as a beer brand and to increase the attendance at matchdays, they made the wildest dream of a football supporter coming true.. They built up a whole system where they’d give thousands of people the chance to play their own match in the stadium of the first division teams. Check out the video to see how Sagres became the nr1 brand in beer in Portugal by this campaign..
United Kingdom
Canada
Argentina
The Philippines
Indonesia
The Netherlands
Romania
Portugal
