Creative Criminals

Funny stunt from Durex, Poland. When a stewardess is doing the safety prescriptions on board of an airplane, she suddenly takes a condom and start showing people how to use it. Everybody is shocked untill the intercom wishes them a safe flight from Durex.

Lisbon’s City Hall knows that a rich and cultural city embraces street art as one of its components. Lisbon has one of the major street art collections in the world, alongside a rich and historical heritage. And because its citizens doesn’t look at street art as art, several stunts were made to bring urban art closer to everyone, to inform everyone about the importance of graffitis in a modern society.

Huggies diapers made this beautiful movie about the joy of becoming a parent. What better place to illustrate this than the first moments of parents with their baby in a hospital. Making a 2 ‘person’ crib for newborns to meet their very first friend brings us some emotional footage. Nicely done!

How do you promote an espresso that is in a lot of consumers a similar product, even if it’s from a different brand? And if you don’t have George Clooney to endorse your product? Breville revealed the naked espresso, introducing the art and science behind the perfect espresso.

Shake it up is an Australian Parkinson’s disease charity who, like probably any other charity in the world, are in desperate need of money. To make people aware of this disease they literally shook up Sydney, by placing pieces of wood under tables to bring them out of balance. When people found the problem, they saw it was placed there by Shake it up. We’re not sure what the call to action was with this campaign, because it’s not explained in this campaign movie, but the possibilities are endless here.

Volkswagen was partnering with the Discovery Channel as the sponsor of the 25th Anniversary of Shark Week. Therefore they decided to do something together. And what better to look at sharks from a Volkswagen Beetle. But not an ordinary Beetle.. Meet the Beetle Shark Cave!

Most marrow donor programmes rely on the family and friends of patients, or an occasional event, to recruit new donors. But this requires a huge number of man-hours and usually only yields a few dozen registrations. But by making marrow registration a part of an everyday act, and a part of a mass-produced consumer product, this campaign is reaching a huge, new audience and reinventing the way marrow registration is done.

Gillette combined a series of various projections onto buildings, walls and ultimately on water, to wish TEAM USA luck at the Olympics, just as the world finished watching the Opening Ceremony.

We’re not sure what a whisky brand and T-shirts have in common, but you can’t argue this is a great concept.
The first wearable, sharable programmable T-shirt.

Windlesham Golf Club in Surrey is far more accessible than people think due to it’s proximity to the M3 motorway. How do you raise awareness in a way that golfers will understand? You hit golf balls from the Club into their gardens and see what happens.