Saatchi & Saatchi gathered 13500 people to Trafalgar Square in London. they al sang the famous beatles song ‘Hey Jude’, all this for the newest T-Mobile commercial. Remember the stunt T-mobile did in Liverpool street station?
It all comes down to their baseline: ‘life’s for sharing’
These things really give me a special feeling, be sure to watch the video untill the end, some of the reactions are unique and really gave me the shivvers.
Last Wednesday hundreds of jumping balls were thrown out of trucks in Toronto and Vancouver in Canada. Citizens together with promo people were jumping around down town. It was a stunt made for six new flavors of Mentos gum.
Together with this marketing stunt a website was launched called “Make your world go round”. Here you can add messages up to one hundred characters about what you idea is to make the world go rounder. The most creative ideas will be rewarded with 5000 Canadian dollars.
The idea of this ambient, conveys and demonstrates a straight forward message: a stunning 4 doors fridge that provides shelves with generous storage capacity.
Everybody knows the world famous cookie Oreo and that you should dip it in milk. With this idea they put a giant Oreo on a elevator and each time that it got to the first floor it looks like it was dipped in to a glass of milk. There is even a guy that rubs his stomach if he sees the Oreo coming down.
Instead of using traditional flyers, they distributed balloons to promote an upcoming exhibition entitled “Exploring the pleasure of Oral Sex”. Once you blow into the balloon, you should be able to read the deatails of the exihibition and it should also bring a smile to your face.
Company: Museum of sex New York Agency:Lowe New York Country: USA
A great way to promote your razor is to show how smooth it is. Gillette Fusion did this by placing a gigant razor behind the machine that smoothens the ice at and ice hockey game which is apparently called a Zamboni.
Here is a funny and creative way to collect money for a good purpose!
WWF and DDB Brasil putted magnetic posters at cinemas, gyms and reception areas in companies.
If I had seen this I would give all my coins just to see where this ‘print’ ad was going..
To promote it’s annual support of Earth Hour the WWF worked with Zoom media to create specially designed illuminated washroom boards to run in Toronto. From a certain distance, the board featured a nighttime skyline of the city. As a person approaches the board the skyline goes dark an the message appears.
This is a clever outdoor campaign for Jameson, created by TBWA/Chiat/Day New York.
It is a interactive-real-time-wall that communicates with people passing by. The projected ad moves from place to place in search of Jameson’s target audience.
United Kingdom
Canada
Lebanon
USA
Brazil
