It is fun for kids to go to McDonald’s. Every time they come they get to play in the playland built in the McDonald’s.
Under their slogan “I’m Loving It“, they wanted adults to feel the same way as their kids. In Sydney they build a giant playland, for only adults. Before, or after their work, they could play and re-live their youth again..
Company: McDonalds’s Agency: DDB Sydney Country: Australia
Go beyond borders is the new slogan for CNN international. In the end of 2009 they created this unique stunt in the centre of Berlin, it has been done to remember the fall of the Berlin wall. To mark the former border they needed to use 40 kilometres (25miles) of tape. And at certain places next to this line a ‘tape artist’ created some great pieces of art. The campaign was certainly impactful, over 2.000.000 people saw CNN’s new slogan
Company: Allstate Insurance Agency: Heimat, Berlin Country: Germany
Hundreds of Orangutans are captured in the forest of Borneo and Sumatra each day. These animals are kept in cages no bigger than these abandoned monorail structures littered around Jakarta, they are sold dead or alive in black market. This creative ambient campaign was set up to make people aware of this problem.
Advertising Agency Saatchi & Saatchi had the idea to turn the Toyota IQ into a mouse, so it could move a cursor on a giant screen and operate a computer.
The idea posed a technological challenge. At the time, there were ways to track a car’s movements. But there was no known method for turning the car into a fully functioning mouse, with the ability to click, draw and drag. So working with a web developer, the agency devised custom software to make it possible.
The feat required a large indoor space, a web cam, two laptops, an LED for the car, and a projection screen.
The camera tracked the light on the car and translated its position into X-Y co-ordinates. The first laptop sent these co-ordinates to the second laptop 30 times per second. The second laptop read these co-ordinates and moved its mouse cursor in real-time. That image was then projected onto the large screen.
A giant billboard was made for Chang Soda in downtown Bangkok. This creative ambient advertisement released thousands of balloons just when people were getting ready to go out to restaurants, bars and clubs on Friday and Saturday nights.
Posted by Sander Janssen on May 10, 2010 1 comment
Everyone knows the danger of plastic six-pack rings for animals. When you throw them in the garbage you should at least cut it up so animals don’t get strangled in it. To raise awareness for the problem of singles use plastic for animals this guerrilla campaign was done in Vancouver. It definitely caught the attention of by passers and tourists.
Wong Dog Food, a dog food manufacterer in Peru, has created an orgininal ambient campaign. The objective of Wong Dog was to present a new line of dog food with full Vitamins. To emphasize the vitamin part, they searched a place where a lot of dog owners were walking. In a busy park they than let some dogs walk around with on their leash, a arm hanging…
Promoting lingerie is actually kind of hard. The only thing you can do is using extreme handsome models to put on the lingerie of your brand. But the way you use those women in order to promote means a lot.
This is a great ambient idea to create some buzz around your new shop. Marisa Lingerie, hired models wearing lingerie while they were building the shop. The pedestrian could have a peek through a hole in the wall.
Posted by Rindert Dalstra on May 3, 2010 2 comments
A busy pedestrian crossing in China was taken over by a large canvas with a leafless tree on the road. On both sides of the crossing were sponge cushions placed, soaked in green environmentally friendly washable and quick dry paint. This way footprints represents green leafs. This ambient was made for China Environmental Protection Foundation.
Company: China Environmental Protection Foundation Agency: DDB Country: China
Everybody knows the traditional cups from Starbucks, through the years they became an icon for the company. But the big problem with these cups is they are made out of paper, and using paper means chopping down trees. Now Starbucks wants to show they do care about the environment, so they are encouraging customers to move towards using reusable mugs (the so called tumblers). To raise awareness about their “Big Picture” project Starbucks invited thousands of people to exchange their cups for reusable tumblers. With the cardboard cups filled with coffee they created an enormous tree on March 17 and 18 in New York City. During this event, 5,000 individuals pledged to continue using tumblers.
Customers can visit the website to enjoy a behind-the-scenes video and learn more about actions they can take. You can sign a pledge for yourself if you want to.
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