SXSW is one of the largest interactive festivals in the world, it’s the perfect place to launch a new cutting-edge wireless hotspot. Wireless is taken pretty literally in this hotspot where only paper ‘devices’ are allowed. And people loved it.
The relief organisation MISEREOR is always looking for new ways to promote its, “2 Euros Help” initiative. Table Football for Africa is an interactive donation box in the form of a table football game, complete with all the adversities you might expect at a typical African kick-about.
GEOlino, the German science magazine for children, wanted its young readers to experience the effects of global warming. Not with dry-as-dust theory, but in a completely child-oriented way. That’s why we’ve developed MELTDOWN – the first board game that melts. The aim of the game is to take a polar bear family from the permanent ice floes to safety on the mainland.
Cool stunt by Audi, where they put drivers behind the wheel of a custom fabricated minitiature car of Audi. Using the world’s first iPad slot car controller with live in-car camera feed and digital accelerator, the Audi quattro Experience allowed participants to take the car on a heart-racing run around a 140 sq. ft., handcrafted all-season test track.
Pleasant surprise for these commuters in London. When going home after a hard week of work, Sol, a beer brand, wanted to give the chance to prove the working people that they’re still free spirits at heart. They gave them the chance to bin their ties and by doing so they could gain a free beer.
In January all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution – start excercising. Friskis&Svettis is no exception. Their mission was to create a campaign on behalf of 16 branches of Friskis&Svettis in Stockholm, to get more people to discover the various forms of exercise at Friskis&Svettis. Friskis&Svettis is a non-profit association, owned by the members. They know their gym better than anyone. So why not let the members be the campaign and inspire others to join the community? We created the hashtag #friskissthlm on Instagram and called on the members to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm.