Creative Criminals

Reebok Chili co-operated with JCDecaux to create this great idea. Fixing fake halter weights to the handlebars of the subway make it look like people are lifting weights. The casemovie is very cool as well.

Every three seconds the world loses a child. Again, this year many children will not see their fifth birthday. The reasons for this tragedy are diverse; hunger, malnutrition, dirty water or the absence of vaccine protection. This children choir in Germany shows what it’ like if every three seconds someone dies..

On the walls of the Q-Park Lepage parking lot in Brussels, Zacharevic created six unique 3D street art paintings featuring children playing. The result is a dynamic series of realistic installations that drivers actually can collide with unless they take care. They carry the strapline “Protect what’s behind you. Drive with a rearview camera” and are simply signed “Toyota”.

A video created by Alex and Ben, two creative interns in the advertising industry seeking what everyone else in their position is: Employment! We can only endorse creative self-promo for youngsters in advertising. Good luck guys! See more on their website.

“Make the city sound better” is the determined name of the campaign for AIAIAIs latest headphone-release, the Capital for which the created the Sound Taxi. The Taxi is equipped with microphones that record it’s surrounding noise. As it made it’s way through the streets of London, a specially designed software program inside the vehicle converted the noise into unique music in real-time.

This funny birdfeeder is designed by Brian Wolter and is for the fastfood generation of brids. The feeder is equipped with solarpannels to give light in the signs and the house when it gets dark and on opening hours. We hope this comes to the streets!

To promote an online newsportal, one of the biggest radio databases of Poland, the revolutionary 3D printing technique was used. With these 3D printers they’ve managed to make sound touchable. Soundwaves were converted into little pieces of art which people could actually touch and feel.

In Forza Horizon for Xbox 360, Supercars leave the track and take the race to the open road. To celebrate its launch, Xbox Canada used an Aston Martin Vantage and Mercedes SLS AMG to bring the excitement of the game to the streets of Toronto, in true Forza Horizon style.

Can there be a more direct approach to promote an erectile dysfunction remedy? A pill standing in the upright position is really obvious. The whole idea looks a bit fake to us, but we’ve been told it was really made and distributed as samples.

To introduce LG IPS monitor and the quality of its colors, LG created a scary experience in an elevator. The team replaced the floor with monitors. Each time a person entered, weird noises could be heard and the floor literally fell into pieces. So real it’s crazy!