Creative Criminals

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie Skyfall.

Passion for sport and, in particular, for your favorite team, is something that you feel inside. It’s an emotion that people reveals through choirs, sounds, noise, applauds, jumps, all movements that generate vibrations, vibrations so powerful that one could compare them to earthquakes.

To prove the comparison,four seismographers were installed at the San Juan Stadium, home of the 2012 Copa Argentina Final, and the data collected, seem to prove the case unequivocally.

Oak Milk is an Australian Milk brand with a special taste. Apparently you can’t buy it everywhere in Australia and Oak Milk wanted to change that. With reverse robberies. Four masked men, entering stores and creating chaos. The only difference is, they don’t take stuff, they putt stuff in the shop..

The notable ads combine strange facts with stand-out visuals to draw passers-by in: The best part of the ads is that they offer no explanation, but rather a call to action. Audiences can visit Science World to find answers to why the human body does weird things.

Intouch is an insurance company based in Russia. They wanted to show how unpredictable car accidents are, and that it’s better to have a good insurance. To do so, they launched “car versus piano” a concept where people had to guess, when a piano, that was hanged with ropes above a car, would fall. Absurd, we know, but check out the execution..

Heineken staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They don’t know that Heineken has hidden cameras everywhere to give them a nice surprise.

Here is the latest ‘Happiness’ project from Coca-Cola, this time from Korea, where a huge interactive dancing vending machine was created, rewarding people who completed the tasks with free drinks, the harder the challenge the more free coke people scored.

For the CP3.VI launch, Jordan created a live “frozen” moment using a chain of Chris Paul doubles in Venice Beach, CA.

To launch (and demonstrate) the new 11kg washing machine, Young & Rubicam Johannesburg came up with this great idea and placed board that seemed like it was one of their washing machine. At half time, player would run in the tunnels and came out clean. This simple idea got a lot of free PR.

The Sleep Art Robot from Ibis Hotels transforms your sleeping patterns into physical ones in the form of real art, paint on canvas. The robot uses movement, sound and temperature from 80 individual sensors to create your