Creative Criminals

Here’s a fairytale like you’ve not seen before.. It lasts for only thirty seconds, and the ending is not quite as expected..
Poor little princess!

Saatchi & Saatchi Cape and Conduit promote the University of Cape Town’s GSB with an animated tale of curiosity. Using full animation, the story follows the discovery of new things and worlds — and how the school of business can help you along.

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Another commercial, or maybe even short movie that can be added to the Coca-Cola happiness factory series. This one explains the inside of the happiness factory in a catchy tune.

There has been a lot of buzz around the following videos. But we know now, the videos have been made for STA Travel. It is one of the two largest travel organizations for students and young people.

“3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage.”And apparently all done without the help of a big crew or agency, thrifty production just like STA Travel’s offers.

Watch the other two videos after the break.

PETA, People for the Ethical Treatment of Animals, ran an interactive poster campaign in Singapore using advertisements fashion leather boots, bags and belts to draw attention to the all-too-common ugly side of the fashion industry. Viewers were invited to download the Stickybits application, scan a barcode with their smartphone, and “discover a new dimension of shopping”. When the barcode was scanned viewers were shown videos by Pamela Anderson and Joaquin Phoenix revealing the true cost of the item they were about to buy, and an invitation to explore cruelty-free shopping alternatives. Watch the videos after the break.

Four creative print advertisement made for Bounty by Publicis, Dallas. The paper towel is so absorbing the shape of the wine bottle, vase, coke bottle and egg, still have the same shape even if the exterior is broken.

Amsterdam directors Andre Maat & Henk Loorbach created this film together with Berlin agency Heimat for the Red Cross to ask people to “give life and donate blood”.

Animations were made on a silicon re-production of the model’s head before the actual shoot. Then the entire film was projected on the model’s face and recorded in almost one shot.

Official Spot for the 50th anniversary of Amnesty International, directed by Carlos Lascano, produced by Eallin Motion Art and Dreamlife Studio, with Music by Academy Award Winner Hans Zimmer and Nominee Lorne Balfe.

Watch the making of after the break.

You remember Smutley? The horny sex-crazed cat couldn’t keep his willy in his pants? Well meet Willy, his partner in crime . Willy the Tourist is the latest character in Goodby, Silverstein & Partners’ Aids awareness campaign for the French non-profit organization AIDES.

Meet Smutley the Cat, a sex-crazed cartoon feline that humps just about everything in sight. If an animal has a pulse, Smutley will have sex with it and totally ignore using protection..
‘Protect Yourself’