Creative Criminals

This is one of the best animations we’ve seen for a very long time. The storytelling is simply amazing, although it takes more dan 4 minutes, you will definitely watch it with your full attention until the very last second. And again, we can’t say it enough, the Mill was involved, and it shows!

Jon David Gruden, a former head coach and currently a commentator on ESPN is presenting the new commercials for Corona, which is linking itself to American Football. In the commercials he guides us through a series of animated spots explaining what every team is about.
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Saatchi & Saatchi Tel Aviv made this cool video to illustrate what integrated advertising really is. It tells us the old approach of advertisers, and how it can be done differently. We do wonder if they didn’t put too much effort in it?

To celebrate their birthday month, Subway asked McKinney to create a video highlighting the all-day availability of their Egg & Cheese sandwich. The anthropomorphic musical stars an animated egg whose one wish is live more than an “up at dawn and them I’m gone” life, and though it ends with him in a frying pan, he is happy.

Sprite launched a tournament modelled on the Cricket World Cup, turning humble construction workers in the UAE into cricket stars.

Here’s a fairytale like you’ve not seen before.. It lasts for only thirty seconds, and the ending is not quite as expected..
Poor little princess!

Saatchi & Saatchi Cape and Conduit promote the University of Cape Town’s GSB with an animated tale of curiosity. Using full animation, the story follows the discovery of new things and worlds — and how the school of business can help you along.

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Another commercial, or maybe even short movie that can be added to the Coca-Cola happiness factory series. This one explains the inside of the happiness factory in a catchy tune.

There has been a lot of buzz around the following videos. But we know now, the videos have been made for STA Travel. It is one of the two largest travel organizations for students and young people.

“3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage.”And apparently all done without the help of a big crew or agency, thrifty production just like STA Travel’s offers.

Watch the other two videos after the break.

PETA, People for the Ethical Treatment of Animals, ran an interactive poster campaign in Singapore using advertisements fashion leather boots, bags and belts to draw attention to the all-too-common ugly side of the fashion industry. Viewers were invited to download the Stickybits application, scan a barcode with their smartphone, and “discover a new dimension of shopping”. When the barcode was scanned viewers were shown videos by Pamela Anderson and Joaquin Phoenix revealing the true cost of the item they were about to buy, and an invitation to explore cruelty-free shopping alternatives. Watch the videos after the break.