Nikon and the Euro RSCG Singapore recently won the Cresta Awards in the category ‘Press’.
The campaign was for the Nikon Coolpix S60 Camera, with one of the bests face-recognition-technologies that quickly can be focussed up to 12 faces in a group portrait..
And that is been demonstrated in the following print ads.
Company: Nikon Agency: Euro RSCG Country: Singapore
This commercial suddenly popped out of the internet archives. It dates back from 2004 and is a feel-good commercial for Aerolineas Argentinas (Argentinian Airlines). It won several prices, including gold in Cannes Lions.
The story is about a boy that once caught a plane on a sunny day. He was convinced that this plane could take him anywere and protected the box with his life.
Nobody believed him, until…
Company: Aerolineas Argentinas Agency: JWT Country: Argentina
Posted by Rindert Dalstra on November 11, 2009 No comments yet
BMW launches its kinetic sculpture trailer for the new BMW 5 Series Sedan. The mechatronic installation involves 714 metal balls moving in an interplay of mechanics, electronics and code. It has been awarded best of show at the One Show Design awards and two golden Lions at Cannes.
On November 23th, BMW will broadcast the complete unveiling live on bmw.tv. For those who are interested 8 pm CET.
Posted by Sander Janssen on October 18, 2009 No comments yet
The Turkish bank “Finansbank” is promoting their auto insurance with this print advertisement. It shows a billboard seen from the perspective of an upturned car. “Accident” is an award winning ad, it won a Bronze Press Lion at Cannes, and a Silver Drum in Portoroz, Slovenia this month.
Posted by Sander Janssen on October 14, 2009 2 comments
This ad premiered on Australian television on 7 August 2005, so it’s pretty old. But a friend of mine showed it to me this week, and I never saw it before. After some research I found out it’s one of the most expensive Tv spots ever made. Take a look at the camera shots, these are simply amazing! And it’s also really funny. The combination of these 2 factors probably explains why they won more than 30 awards globally.
This ad won a gold lion in Cannes, but I can’t quite understand why.
Don’t get me wrong, the concept is great, but the art director won an award for this one, and that’s just the only thing I don’t like in this ad. It’s just bad retouching, the people flying don’t fit in the picture.
Too bad I guess, it could make the ad even better…
This campaign was made for Greenpeace to save the oceans and everything that lives in it. These sea animals are all made out of pencils. The slogan reads: “Every signature helps save our seas.” It was awarded a Silver Lion at Cannes this year.
Just like I’ve posted yesterday, today is another great usage of technology in a billboard.
This campaign won a “Bronze Cannes Lions Media” award.
Equiped with motion detectors and flashes, this billboard makes bypassers feel like superstars. When you walk the red carpet you feel like being photographed, the red carpet leads directly to the Nikon store.
Posted by Sander Janssen on June 28, 2009 1 comment
Duval Guillaume Antwerp seduced the Cannes jury again. This year they won a bronze Lion with the Komatsu direct mailing campaign.
Komatsu is a brand of heavy construction machines, in Belgium they don’t have a lot of clients. With this direct mailing action they wanted to get 5 new big key clients for Komatsu. They dropped the envelope in the mailbox of these 5 companies, but not in an ordinary way. They used a big Komatsu machine to do this. Talking about extreme precision?
Remember the campaign that Rindert posted of ‘The Zimbabwean‘ a couple of months ago?
This campaign was created for The Zimbabwean, a newspaper that is runned by exiled Zimbabwean journalists and is sold in the UK, South Africa and Zimbabwe.
Back then, (and now also) the Zimbabwean money was worthless because of Mugabe, the president.
TBWA\Hunt\Lascaris, the agency, used worthless high denomination Zimbabwe currency as the materials in billboards, murals, posters and flyers.
This was a protest to the policy of Robert Mugabe, because it had an negative impact to the country’s economy.
This campaign won the ‘Grand Prix award‘ for the Outdoor category..
Singapore
Argentina
Germany
Turkey
Australia
South Africa
South Korea
Belgium
Zimbabwe
