This ad dates back from 1981 where John Moschitta plays a fast-talking executive named Jim Spleen. The commercial was made for Federal Express, now known as Fedex. Considered to be the most award-winning commercial in the history of advertising. New York Magazine crowned it “The Most Memorable Advertisement Ever” Advertising Age ranked the ad number 11 among the top-100 advertising campaigns of the 20th century.
Posted by Bert Callens on July 16, 2010 9 comments
This campaigns’ purpose was to sensitise children in India about the perils of Global Warming. To do so, special ice creams were created in association with Rollicks where lifeless polar creatures etched on the stick got revealed as the ice cream melted. It also revealed a message ‘When polar ice melts, they die. Stop global warming.’
Sam Kekovich, ambassador for lamb in Australia, is calling for Australia Day to be abolished in his 2008 address to the nation. He is calling for the national day, celebrated on January 26, to be replaced with Australia Week. This year he’s taking a swipe at well known footballers Andrew Johns and Ben Cousins, making a snide remark about New Zealand’s prime minister Helen Clark, and made references to APEC, horse flu and the Nauru refugee centre.
Company: Meat & Livestock Agency: BMF Sydney Country: Australia
Hong Kong only has giant record labels. But somewhere, the sound of independent music is hiding, waiting to emerge. Zoo Record, an alternative music store wanted to break the monopoly of mainstream music.
14 indie bands, each made a song. People were given QR codes which could be scanned. If scanned a number of one of those bands was played. It resulted in people sharing their newly discovered music on Youtube, Facebook, Twitter, and personal blogs. But what was even more important was that more than half of the 14 bands sold out their albums within the first week, helping more people uncover the hidden sound of the city
Company: Zoo Records Agency: Leo Burnett Country: Hong Kong
Maybe you’d seen the following commercial for Heineken. It was made specially for Valentine’s Day for the women. How to surprise your friend. Well, by a lip-gloss that taste like… Heineken!
The campaign won Bronze on the 2010 edition of Cannes Lions.
This campaign made by Guide Dogs Australia (in co-operation with Clemenger BBDO and Kit Cosmetics) has won Silver on the Cannes Lions Advertising festival of this year. Money was raised by selling fragrances with a distinctive smell in order to support the Guide Dogs organization. Support Scent is the name of the fragrance and refers to the importance of smelling for blind people.
Orcon, is a state-owned New Zealand telecommunications company. To prove that their provider is fast and efficient, they’ve call in the help of Iggy Pop, the American singer, songwriter, musician, and occasional actor. The relatively unknown provider selected 8 musicians from over the world and connected them through their broadband to sing Iggy’s timeless song, The Passenger.
Company: Orcon Agency: Special Group Country: New Zealand
The North Face in China gave people a taste of how great it is to have explored new places and claim credit for being the first. The outdoor specialist adopted this iconic action of planting flags, the only thing need was a mobile phone to plant virtual red flags. The race was on to see who would be the one to conquer China.
To collect money for the humanitarian movement Red Cross, the mexican filiation of JWT made a creative guerilla campaign. They changed the toy cars, helicopters and plains standing on the streets, into an ambulance, and “doll”-volunteers carrying a stretcher or giving CPR. The campaign won Bronze on Cannes Lions this year.
Walkers is a British snack food company. They started with an integrated advertising campaign in the English city Sandwich, Kent by promoting meals at lunchtime. Walkers also introduced celebrities to the town’s life such as JLS, Jenson Button, Gary Lineker, Frank Lampard, Pamela Anderson, Al Murray, Marco Pierre White,…
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