The Cannes Lions, the biggest international advertising festival, ended last week. This special occasion should definitely not go unnoticed on CreativeCriminals.com. We’ve gathered for you the absolute winners of the festival, the highly prestigious Grand Prix Lions.
Every thumbnail below is clickable and after the jump you can watch the full campaigns. A Special shout out goes to Pereira & O’Dell San Fransisco, for winning 3 Grand Prix Lions for their ‘The Beauty Inside’ campaign. And even more impressive to McCann Melbourne for winning 5 for the ‘Dumb ways to die’ campaign. But let’s not forget that last year was the year of ‘Redbull Stratos’ as well, this campaign however was never entered into the competition because they saw it as content and not as an advertising campaign. Besides all the categories listed below there are 3 more categories which we didn’t mention: the Press Lions, Special awards & Young Lions. If you want to check them out as well you should definitely visit the Cannes Lions official website.
Sport Club Recife is known for having some of the most passionate fans in Brazil. They are fans from birth to death. Ogilvy Brazil pushed their passion further as no other football team has done before, by creating a new kind of fan: the Immortal Fans. Their hearts, eyes, lungs… could keep cheering for Sport Club Recife even after death. This campaign won a grand prix in the category promo and activation lions in Cannes.
One of the Grand Prix in Cannes Lions, the most known advertising awards in the world is for Coca-Cola. But not with a campaign as such you’d expect from Coke. No 3 minute long commercial or Vintage print ad, but simplicity itself. This outdoor ad has been made by Jonathan Mak Long, a 20-year old student just started working for Ogilvy Shangai. The posters shows two hands ’sharing’ a coke.
Vimeo is a U.S.-based video-sharing website on which users can upload, share and view videos. It is most known as the main competitor of Youtube. Since the launch in 2004, Vimeo has now become the most qualitative video platform online.
In June (7-9), Vimeo is giving its Award Show for the best videos in categories like music videos, animation, action sports, motion graphics and many more. The most interesting category is evidentially advertising. The shortlist contains 12 brands with each their own short video.
Wow! Why didn’t we see this amazing campaign earlier? A huge installation was set up in Grand Central Station in New York in order to raise awareness for the political prisoners in Burma. Obviously an idea like this one was awarded at the 2011 Cannes Lions.
During this years’ edition of Cannes Lions, one of the world’s most prestigious international annual advertising and communications awards, the organisation has launched a new category called Creative Effectiveness. This category honours creativity that has shown a measurable and proven impact on a client’s business – creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.
Only entries from last year could participate to this category. Complementing the existing categories judged at the festival – Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio and Titanium & Integrated – Creative Effectiveness entries rewarded for strategy (25%), idea (25%) and results (50%).
Walkers won the very first Grand Prix with their ‘Sandwich’ campaign. Click ‘Read More’ to see the other Lion-winners in this category!
Sandwich, Abbott Mead, Vickers BBDO, London United Kingdom
This cool billboard was made for Samsonite. The entire image is one big sculpture of devils and angels representing an airplane ride. Angels treat the people and devils handle the luggage and obviously a Samsonite suitcase survives hell. This one won a gold Lion at Cannes 2011. Be sure to click on the image to see the amazing details.
For today’s Cannes Lions post we selected the category Cyber. Three campaigns won a Grand Prix, all from American Advertisers. Also in Gold, Silver and Bronze you could say that the USA was the excellent pupil.
On of the Grand Prix is the ‘Pay with a Tweet’ campaign from the agency R/GA, based in New York. They launched the very first social payment system, where people pay with the value of their social network..
The Wilderness Downtown, Google Creative Lab USA
Response campaign, Wieden + Kennedy, Portland USA
Dream Recommender, Agency Two Fifteen, San Francisco USA
Monet 2010, Fabernovel, Paris France
Google Demo Slam, Hohannes Leonardo, NY USA
A new Warrior, DDB, Paris France
We are Tennis, R/GA, London United Kingdom
Decode Jay-Z with Bing, Droga5, New York USA
Attraction, DDB Paris France
Nike football + Team Edition, AKQA, London United Kingdom Street Art View, Loducca, Soa Paulo Brazil
Chrome Fastball, BBH, New York USA Super Mega Rainbow Updater, TBWA, London United Kingdom
Yesterday we’ve presented you all the winners in the category Direct from the Cannes Lions 2011. Today we are continuing with the winners in the PR category.
A Grand Prix was awarded to Clemmenger BBDO, Melbourne, Australia for the “Break up” campaign. Have a look at all other winners after the film of this great campaign.
Break up, Clemmenger BBDO, Melbourne Australia
Tramp A Benz, Jung von Matt, Hamburg Germany
Watson, Ogilvy & Mather, New York USA
Keep a Child Alive, TBWA\Chiat\Day, New York USA
Shine A Light on Opportunity, State Education (School) Political Lobbying & Media Relations United Kingdom
Taxi Drivers’ University, Sancho BBDO Bogota Colombia
Skank’s Newest Song, Don’tTryThis, São Paulo Brazil
Water Mark, Leo Burnett, Sydney Australia Vac From The Sea, Prime PR, Stockholm Sweden
Shave Sutra, BBDO, Mumbai India
Understanding Multiple Sclerosis, Hill & Knowlton, London United Kingdom
Parallel Lines, OneVoice, London United Kingdom
2 Minute Silence, Burson-Marsteller, London United Kingdom
Salute Trainer, Hakuhodo, Tokyo Japan
SocialPeace, FSB Communicoes, Rio de Janeiro Brazil
Watson, Ogilvy & Mather, New York USA
Silent National Anthem, Mudra Communications, Mumbai India
Get Tested Project, Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv Israel
Break Up, Clemenger BBDO, Melbourne Australia
Fake It All anti-counterfeit awareness, Leo Burnett, Beirut Lebanon
DM50, Exposure Promotions, London United Kingdom
American Rom, BV McCann Erickson, Bucharest Romania
Underheard in New York, BBH, New York USA
Inside Out, Ogilvy & Mather, Hong Kong China
The New AFLAC Duck Voice, The Kaplan Thaler Group, New York USA
A New Warrior, DDB, Paris France KLM Surprise, Boondoggle, Amsterdam The Netherlands
The Messiah, TBWA\London United Kingdom
Doktor Proktor, Try Advertising Agency, Oslo Norway
Women for Sale, Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv Israel
Tokyo Marathon, Special Banana, Dentsu Y&R Japan