Creative Criminals

Last week I’ve posted two commercials of HBO.

To see them, click here.


For this week Cannes Lions selection, we’ve posted a funny dutch commercial.
It’s for ‘Centraal Beheer’ an insurance company.. The video is about two male nurses who get a new ambulance.
It won bronze on the elections of Cannes Lions 2008.

Every week Creative Criminals posts some of the best commercials elected at Cannes Lions.
Last week I’ve posted a commercial which was about a man with huge legs..



This week the commercial is from HBO.
It looks just like two normal stories, but you see them from another point of view…
Look what happens..
(This commercial won Gold at Cannes Lions 2008)



To see the other HBO story

Last week Creative Criminals started with posting some of the best commercials elected at Cannes Lions.
It was a commercial made in Malaysia for the Oil company Petronas. The story was about Tan Hong Ming, a little kid who was in love with a girl from his class..



This week, it’s not a love story, but it’s about an every day phenomenon..
Do you know how come the earth spins around every day/week/mont/year/..?
No, it has nothing to do with gravity, or the sun, or other planets.. No scientific explanation!

The earth is spinning, because we have people who make it spin..
You want to know how, check out the commercial!

Two days ago bert posted a really cool campaign that won at the Cannes Lions last year.
This made me think of another campaign. It is a controversial print campaign from Diesel, they launched it in january 2007, and it won a silver lion in the category print at the Cannes festival two years ago.
In this campaign Diesel continues it’s strategy by provoking discussion of serious social issues, and adding a hint of irony to it. I do not think these images need any explanation…

You probably all know Cannes Lions, it’s one of the biggest International Advertising Festivals. Like the famous film festival of Cannes, Cannes Lions is a global festival for people working in advertising. It is a seven-day festival where the best commercials worldwide are rated by a jury.
This year Cannes Lions is running from 21-27 June.


Creative Criminals is looking forward to this event, because only the best of the best can compete with eachother during this festival. Therefore we decided to share the winning commercials of last year, with our loyal CC-followers.
Every week, untill the Cannes Lions Festival starts, we’ll post a selection of the award-winning campaigns. We already have posted an award-winning commercial of last year: Little Hands from Herringbone.

For this week we posted a commercial from Petronas, one of the biggest oil & gas companies of the world.
It tells the story of Tan Hong Ming, a malaysian kid who is in love with a girl from his school..
Our children are colour blind, shouldn’t we keep them that way..
This ad won gold in the category ‘Comprising film’

You need to be 28 years old or younger to enter the competition to get to the Young Lions Film Award in Cannes. The goal is to make a video within two days and spread it around like a virus in two weeks. The briefing will be given on 15 May. For more info go to Youtube: Cannes Lions

This Herringbone-ad was in the top 50 of the best commercials worldwide, in Cannes Lions, the international advertising festival. It is made by the agency M&C Saatchi Sydney for Herringbone, one of the most popular clothes used for suits and outerwear.
Personnaly, I think this is one of the bests commercials ever made..