These posters were strategically placed at the entrance of squares and parks, the posters can be broken down and reassembled into chairs. When this is done you can “Have a Break” with a KitKat off course.



Company: KitKat
Agency: JWT, Auckland
Country: New Zealand

Law and order is an American police procedural and legal drama television series. It was promoted in New Zealand with a billboard featuring an innovative use of lighting. Using a standard police interrogation technique this detective grabs and bends the fitted billboard light to question his suspect.



Company: TV3
Agency: Colenso BBDO, Auckland
Country: New Zealand

At the 2009 Frankfurt Auto Show Mercedes-Benz released the new SLS AMG model. It’s their new supercar with 571 horsepower and a top speed of 300 km/h (180mph). But the real special thing about this car are the Gullwing doors. These doors make the car a real icon. To communicate this special release they created a unique billboard. Just a simple poster placed under a glass cover, but the glass doors are left open in the same style as the Gullwing doors.



Company: Mercedes-Benz
Agency: Jung von Matt/Alster, Hamburg
Country: Germany

In Australia they made an impressive billboard for the Adelaide United Football Club to promote their night games. The site cleverly reinforced the night aspect of the game by having the player on the billboard appear to interact with the ‘moon’, which was attached above the poster with a pole, painted drank.



Company: Adelaide United
Agency: JAM, Adelaide
Country: Australia

A very good example of the endless possibilities of advertising at a bus stop. A couple of weeks ago we published a compilation of the most creative bus stop advertisements. This ad proves advertisers still manage to find new and innovative ways to use these bus stops. The only concerning thing about this campaign is the destructive effect, won’t it ruin some people’s clothes? It’s a risky idea, but really creative!



Company: Coca Cola
Agency: Marcel, Paris
Country: France

This creative billboard advertisement was created for the new Volvo C70 back in 2006. As you can see the tag line say: “Almost completely safe”. Let’s just say that those pigeons may cause trouble when you drive with the roof open.



Company: Volvo
Agency: Euro RSCG
Country: USA

This billboard is a part of the sales promotion campaign of Alfa Romeo during the Brussels car fair. They’ve converted 50 bus stop shelters all around Belgium into walls on which people could put their car for sale. Because the new Alfa Romeo’s are so cheap they figured people would be wanting to sell their cars. The only risk involved with a campaign like this one is people putting their own Alfa Romeo’s for sale.



Company: Alfa Romeo
Agency: Duval Guillaume, Antwerp
Country: Belgium

This Wonderbra billboard starting Belgian model Kathleen Streatmans has a special twist to it. Instead of rotating and pausing to the other advertisement it seems to be stuck which is done on purpose knowing what they are trying to sell.



Company: Wonderbra
Agency: Unkown
Country: Belgium

This is a fun campaign for the car-free mountain resort ‘Braunwald’ in Switzerland. A poster is covered with sealed air bubbles, the bubbles are supposedly filled with clean mountain air. Pedestrians in big cities can pop the bubbles and breed the clean Swiss air.



Company: Braunwald Tourism
Agency: Wirz BBDO Network, Zurich
Country: Switzerland

SAIT Polytechnic offers hundreds of courses taught by industry professionals. To promote their new campaign they used tri-faced billboards also known as multi-message billboards. The billboards show three rotating advertisements of the same person that is getting older but still has the same job. The catchy slogan reads: Get a career you’ll never want to leave.



Company: SAIT Polytechnic
Agency: WAX Partnership, Calgary
Country: Canada