Creative Criminals

This billboard was made for Orphea4D Protection, a powerful insecticide spray for exteriors. Because the warm season is coming where bugs and insects are starting to annoy everybody they wanted to show that they are the perfect solution. And they’ve couldn’t prove it better than with this billboard.

To promote a custom tailoring service, this special billboard was made. You can change the sizes of the model by pulling the arrows at the edges, this illustrates the tailer will fit every size. It looks hard to pull the edges though.

Creative outdoor campaign by Dulcolax, the laxative medicine that is sold worldwide. They took an outdoor network and transformed it into giant empty toilet rolls, to show that their medicine helps when feeling constipated.

UTEC or The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering program. They decided to start by changing a local problem. Lima is the second largest capital in the world set on a desert, so the lack potable water is a huge problem. Having in mind that the presence of rain is almost zero, but at the same time the atmospheric humidity is about 98%, this inspired them to build the first billboard that produces drinking water out of air.

To promote the ‘monster suction’ of the new Miele vacuum cleaner. A tunnel was converted into a huge vacuum hose. Or that’s at least what they are implying in this commercial. Unfortunately it’ a fake. But that doesn’t change the fact they got a lot of free media attention with it.

This installation counts down to the start of the new season of The Walking Dead, a television show about an apocalyptic world filled with zombies. Every day a rotting finger is taken down until the last one is removed. People could take a picture of themselves with the billboard and win one of the fingers after tweeting their picture. As an added perk, zombies were chained to the installation as well.

Sprint wanted to launch their new popular EVO, the phone that helps you do what you love without limits on the their unlimited network. How could they highlight just how much EVO helps you do what you love? New York has a lot of things to love. That’s why Sprint created the Unlimited Love Billboard, a Times Square interactive board that helped people discover more of what they have unlimited love for in NYC.

This probably isn’t an official Ikea campaign. But if it would have been, it’s definitely gold. We hope this will inspire Ikea to continue campaigns in this direction.

This is a cool billboard ad from Audi, where it shows 2 rings, equals Marriage (=Ehe), en 4 rings (the logo of Audi) equals Love (=Liebe). But then Mercedes decides to go a step further, by putting its logo to the billboard next to Audi’s one, and saying “Mercedes = Sex”..

Subliminal messages are used a lot in advertising. But this billboard really gets it all. By simply using the Subway font they are conveying a very powerful message. Too bad not everyone will get it, so we guess this was probably made to try winning some awards.