Creative Criminals

I’m not sure what HomePro is exactly, but I assume it’s a company in construction.
In these times of ‘crisis’ saving money is pretty important, and the way HomePro dealt with this is really cool.
And offcourse it’s a way of recycling!

Great way to show that Orbit Gum is more than just gum. It is filled with a juicy fruity filling.

The laundry detergents Ariel washes realy soft. So soft that even the billboard gets soft. Super doux is French for Super soft.

Yellow Pages Israel launched one thousand billboards, they were all differently customised to demonstrate the huge range of available search categories. The Customized Billboard campaign was developed at Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv.

If you want to see a video about the campaign you should definitely visit this blog.

Click Continue under this image to see a selection.

I’m a big fan of creative projects with billboards, everybody in the street can see and enjoy it. It gives a good image to advertising fims, because this is something everybody can appreciate.

In New Zealand most traffic accidents happen when it’s raining. People are just driving too reckless and irresposible. With this campaign The governement tries to create awareness for this problem.
Colenso BBDO placed a billboard that actually bleeds when it starts to rain. I think this is a brilliant idea.

Here I go again with a Heineken advertisement. This billboard ad is an old one but since I’m a big fan of the Heineken commercials I had to post this one. 2D billboards are almost on every street corner these days and there for they do not attract that much attention anymore. That is way Heineken made this 3D billboard of a hand grabbing the bottle of beer.

In Brussels Airport (Belgium) the Belgian agency Famous came up with this marvelous and interactive idea for Electrabel, Belgium’s largest energy corporation. Next to the horizontal escalators they’ve put a giant poster where, if you pass you’d see yourself, in degrees! The slogan sounds: “You’ve got the Energy“.
Update: I must admit that if I pass this poster, I always step backwards to see whether I get warmer..

Nowadays everything is possible thanks to many technological breaktroughs. Even in advertising the possibilities are endless.
Domestic violence only happens when nobody is watching, why not use this litterally in your advertising campaign? These new billboards use eye tracking technology, when people watch directly at the billboard it displays a different immage then when nobody is watching.

Pascall Fruit Bursts are intense fruit flavoured sweets. DDB visualised this intense ‘burst’ of sweetness in your mounth.
The giant strawberry started to inflate, it was filled with thousands of Fruit bursts. When the strawberry bursted people could find candy all over the street. Next to the billboard DDB also created a website were people could guess the exact date and time when the strawberry would burst. The winner won 5000$

Results: Just one billboard managed, through media coverage, to reach millions worldwide. Website hits exceeded the client’s expectations by over 300%, with 81000 webpage views and over 11000 unique visitors. Thousands of people entered the competition making it one of Pascall’s most successful promotions ever. Brand awareness reached 93% and through brand tracking, purchases intent tripled over the course of the campaign.