Creative Criminals

During the Chinese Dragon Festival, a board with 11,000 holes in it appeared near a newly opened cafe. Chopsticks were handed out and you had to split them, pushing one into the board and keep the other one in order to receive a discount. This resulted in a huge dragon billboard made by more than 10.000 chopsticks.

Well apparently seat belts don’t only save people’s lives in a car. This giant billboard started to tilt over but was held back with a giant seatbelt. What a fun and simple way to convey the message.

Carnival Cruise Lines is a British-American owned cruise line and to promote their Cruiselines they created this great outdoor billboard.

To experience the shock absorbing effect of the EVOC protective backpack, this unique billboard was created. A backpack was attached to a billboard at a bus stop and people could use it as a punching bag. Well this is definitely a hands on approach to experience the shock absorbing effect.

The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station, London to raise awareness about how people can intervene to help put a stop to domestic violence. The campaign, ran on large format e-motion screens and encouraged passers by to get involved in the advert by controlling the scene using their mobile phone.

To promote the fact that McDonald’s is open all night this unique billboard was created. During the day it’s just a blank, but during the night the letters reflext in your car headlights. Very subtle and very innovative.

Our loyal readers will definitely recognize this battle between Audi and BMW. Well now something similar has happened between the Belgian beer Stella Artois and the English Newcastle Brown Ale.

To coincide with temperatures hitting 42 degrees in Perth at this time of year, RAC Roadside Assistance, via The Brand Agency, Perth has produced this special build, 3D poster on the remote Forrest Highway to remind motorists of the drawback of not being an RAC member.

Where do billboards go when they die? Well, in this case, they went into the hands and onto the shoulders of everyday people. On September 25th 2010, the Cruze launched with one of the biggest media buys in Chevrolet Canada’s history. From billboards and transit shelters, to bus wraps and station dominations, the urban landscape was wallpapered with Cruze ads. But rather than just taking the materials down and shipping them to landfills, MacLaren McCann wanted them to live on in a meaningful way. So they collected all the outdoor vinyl, combined it with recycled seatbelts and bicycle inner tubes, then created messenger bags, laptop sleeves, plus oversize totes.

Remember the billboard battle from Audi versus BMW? Well apparently it went on, and on. After BMW’s ‘Checkmate‘, Audi bought an even bigger billboard where it said ‘Your pawn is no match for our King‘ showing the Audi R8. Well now BMW took the battle to an even higher level (literally) and bought a small Zeppelin, where the words ‘Game Over‘ were written..



Company: BMW
Country: USA