Creative Criminals

A simple idea that will definitely have a great influence on it’s target group. With a special printing technique called “the lenticular technique” the billboard enabled the viewer to switch between a real world view and that of a child.
From one angle you can see cleaning products underneath a sink, through the other angle you see these same cleaning products in the fashion a child sees them.

Clothing brand Benetton is know for it’s shocking campaigns. In the past they’ve played on religion and homosexuality, in this campaign they are using world leaders. Mortal enemies kissing each other accompanied with the message ‘Unhate’. We’ve chosen the Pope and Ahmed Mohamed el-Tayeb, Imam of the Al-Azhar mosque in Cairo as first image because Benetton already pulled this image from their campaign because the Vatican wasn’t amused at all. After the jump you can find more world leaders kissing each other and the official TV-spot as well.

Here’s a cool idea for 13th Street, the horror TV-station. By using a graaf generator inside a bus stop billboard they could make people’s hair stand up while suddenly a disturbing image appeared.

Today, exactly 40 years ago this billboard appeared on Sunset Boulevard in Los Angeles. Nobody really knew what these weird symbols meant. After a while they appeared to be the ‘title’ of the new Led Zeppelin album also know as Led Zeppelin IV. The four symbols were chosen by the members of the band themselves and each represented a band member. This successful campaign shows us that you don’t need a clear message on a billboard in order to attract attention. Nowadays bands should tease their fans more like this.

St Matthew in the City is a church in Auckland, New Zealand. It has openly supported the All Blacks for years. For the ones who don’t know, the All Blacks is the national rugby team of New Zealand. A perfect location for a billboard with an ambiguous look. The 1987 refers to the All Blacks victory in the first World Cup in 1987.

During the Tunisian revolution earlier this year, the regime of authoritarian President Zine El Abidine Ben Ali got overthrown. Last week a giant poster of Ben Ali appeared in Tunis. Obviously this triggered an aggressive reaction of the by passers. When the billboard got torn down by an angry crowd a new message appeared, encouraging people to vote. A very clever play on the target group.

Mitsubishi motors has developed an outdoor campaign through Clemenger BBDO Sydney to announce the release of Australia’s first mass produced Electric Vehicle. Specific outdoor sites were designed to give the effect the car was powering the lighting for each billboard.

A 46 foot long chalkboard and two live painters are part of this huge billboard. The painters began to reveal an elaborate equation, there was only a banner that teased, “Solutionism. The new optimism.” Throughout the execution people were invited to participate and guess portions of the equation through the website (giantchalkboard.com) and the twitter handle (@giantchalkboard). After five days, the answer was revealed to be 7 billion, which represents the soon-to-be world population.

The Colorado State Patrol is educating people not to stick to the bumper of a truck because it can turn any vehicle into a convertible. It is not the first time they created such a billboard. Have a look at this one.

An interactive billboard appeared at Westfield London shopping centre made from 800 wildflowers. Eco Charge created a kinetic energy pump that invited shoppers to interact with Banrock’s communication. The ‘pump it’ game triggered a spray mist watering system that watered the plants and gave the user a sense of feeling good about their participation in nurturing nature.” Over 800 native British plants from 14 different species and taking more than 12 hours to install.

Banrock Station has a history of connecting with the environment through its marketing, including wetland sponsorship in Australia and an Eden Project association in the UK in recent years. In this project sales of the wine will help raise £30,000 for Natural England to spend on their National Nature Reserves to help protect and enhance wildflower meadows across Britain.