Creative Criminals

In keeping with smart car’s low impact on the environment, BBDO created low impact billboards. Miniture sized street advertising that celebrates the beauty of being small.

Absolut Vodka made some blank silhouettes of their iconic bottle. Artists were invited to turn these silhouettes into their own personal works of art. The results were presented on the streets. Street art meets advertising.

“Cutting your sun exposure is easier than cutting out a skin cancer” is the slogan for the new SunSmart campaign in Australia. So in order to cut sun exposure they’ve built in a free sunscreen dispenser into this billboard.

Amsterdam Zoo has come up with a cool interactive billboard-campaign. On the billboards several (easily removable) stickers were put, in the shape of all kind of animals. Locals were then invited to remove the stickers and paste them somewhere in the city. That way, it was not only the zoo but also passer-by’s promoting the baby-boom of newborn animalas at the zoo..

Together with the World Wildlife Federation Coca-Cola unveiled a billboard in the Philippines that’s actually good for the city it inhabits.

The 60 x 60 foot living billboard in Manila is made of thousands of Fukien tea plants surrounding the iconic curvy shape of a silver Coke bottle. The project with the CO2-eating plants was created in conjunction with Coca-Cola Philippines’ Live Positively sustainability program. Pots made from recycled bottles contain the 3,600 trees, which live off a mixture of organic fertilizers.

This cool billboard was made for Samsonite. The entire image is one big sculpture of devils and angels representing an airplane ride. Angels treat the people and devils handle the luggage and obviously a Samsonite suitcase survives hell. This one won a gold Lion at Cannes 2011. Be sure to click on the image to see the amazing details.

Royal Copenhagen is a famous brand of hand painted porcelain. To emphasize the fact that their products are completely hand made they are creating a huge billboard with a blank porcelain plate on it. The plate gets painted by hand, exactly like the real plates are made.

Interbest is a provider of large billboards near highways in The Netherlands. With the following tagline: “The sooner you advertise here, the better” they created a lot of buzz since the man on the billboard is wearing less and less clothes each day.

Troller is a manufacturer of off-road vehicles in Brazil and organizes throughout the year a championship called Copa Troller. Advertising agency JWT orchestrated communication around a stage of the Copa Troller with the ambition to show what these 4×4 are cample of. The result a nice piece of artwork made out of dirt.

Advertising agency DraftFCB, Switzerland came up with a creative campaign called “Minimalism” to highlight the specific shapes of the vehicle. The idea was to cut out the shapes of the mini in billboard posters that were previously used.

Watch the making of video after the break.