Creative Criminals

The pressure on Andy Murray shoulder is immense. Since the national football team of England is out in the World Cup, Andy Murray has to be the British proud of 2010.
Last year we posted a commercial for Robinsons that also counted on Murray to bring home the cup.
This one is not as amusing as the viral made for Tiger Woods or Ronaldinho, but it is a close one!

Walkers is a British snack food company. They started with an integrated advertising campaign in the English city Sandwich, Kent by promoting meals at lunchtime. Walkers also introduced celebrities to the town’s life such as JLS, Jenson Button, Gary Lineker, Frank Lampard, Pamela Anderson, Al Murray, Marco Pierre White,…

Watch all the movies after the break.

Update: the complete commerical can now be viewed.

Nike is trying to get the England football supporters passionate with their new advert call “Write the future”. Staring Wayne Rooney who appears to be living in a caravan, depressed and overweight due to a failed football move in the FIFA World Cup.

The ad will be launched on May 20th. Wayne Rooney is about to pass the ball to his teammate Theo Walcott in last seconds of the match against France with a 1-1 score on the board. Bayern Munich star Frank Ribery makes an unbelievable interception crushing the hopes of England glory.

Other star appearing in the ad are Didier Drogba, Cristiano Ronaldo, Fabio Cannavaro, Ronaldinho, Cesc Fabregas and Iniesta.

You will find the teaser after the break.

Under Armour is an apparel company based in the United States, best known for its introduction of form-fitting, moisture-wicking clothing designed to be worn under sportswear. This video features sport stars like George Saint Pierre (MMA), Dez Bryant (American Football and Michael Phelps (Swimming). Their slogan is “I Will” and the video is pretty need..

Mickey Rourke, one of Hollywood’s most notorious drinkers features in a spot of Bavaria. But for non-alcoholic beer. “Hey man, I need ad drink, give me a fucking beer!”. The whole idea behind the ad is that he’s actually drinking Bavaria 0,0% but he doesn’t know because the taste is the same.
The joke would be even better if the agency and Bavaria let Mickey believe that he was doing it for the regular Bavaria..

Justin Timberlake is officially the sponsor of Audi’s new A1. Together with Dania Ramirez from Heroes and the X-men movies, 6 episodes were created which can be seen every Tuesday start on May 4th. View the film at www.audi.com/a1 for the full interactive movie experience.

Celebrity endorsements can be good for the reputation of a brand, but what if these celebrities are part of a scandal? This will be bad for the celebrity/athlete AND for the brand. In this case we are talking about Tiger Woods, the American golfer who has been scandalized for the past few months now. As we speak he is making a comeback, and he is still being sponsored by Nike. How can a brand like Nike work on Tiger’s reputation? They can point to his amazing achievements and talent in the sport, but they can also just admit he has been wrong. That’s what Nike did in this ad. And they used a really powerful instrument for it. Tiger Woods his father ‘Earl Woods’ is asking his son for an explanation. Who can confront someone more than his own father? Really simple yet really good!

Actor & comedian David Koechner tells us about the secret behind Nike Air in this humorous new spot from the sportswear giant. Different Nike-sponsored athletes make an appearance such as John McEnroe, Carl Lewis, Maria Sharapova, and Paul Rodriguez. Thank you davaidavai for the tip.

Who’d ever expected that Wolverine could dance? In ‘Tokyo Dancing Hotel‘, Hugh Jackman jumps around like it was his last dance.
Amusing I must say.
The clip is made by DDB Paris, and according to the Lipton CEO, the commercial is about ”the key values of Lipton Ice Tea, which are positivity, optimism and the uplifting qualities of the drink.”.

Olivier Peoples, a manufacturer of fashion eyewear and sunglasses created together with O Positive Films a clip starring Elijah Wood, known from the trilogy of The Lord of The Rings and Shirley Manson, the singer of the Garbage. The title of the clip is “Les enfants s’ennuient le dimanche” which means “The children are bored on sunday”. The music is from Zee Avi with ‘Just You and Me’.