Creative Criminals

After a year of brainstorming, drawing designing and redesigning we proudly present the new creative design of our advertising blog. The old design is officially history!

The idea is simple, we wanted a unique design for our blog that fits the style of Creative Criminals. You will probably remember the collection of Creative Criminals we presented in 2010. With the new design we wanted to continue this style with a link to the advertising world itself. Advertising boomed in the 1920’s on Madison Avenue in New York City, so we recreated a skyscraper based on this old building.



We started with a sketch of the building and eventually we ended up with the design you are experiencing right now. Have a look at the evolution above, click on the individual images to view the large sketches. Do not be scared to take a second to look at it more carefully, you will continuously find new exciting details. For example the about page and even the custom 404 page.

But that is not everything, we created an astonishing billboard on the rooftop of the building. A fully integrated flash banner that is, unlike other banners, not disturbing at all. In reality you can find billboards on top of buildings as well, so why not integrate it in our design? If you are interested in advertising on the blog, you should check out our advertise page.

Over the last year we have kept you up to date with the most amazing advertising campaigns. We would like to ask you to return the favour by spreading the word about the new design. Twitter, Facebook, all social media networks you have are helpful. You may even send a carrier pigeon to all your friends.

We would like to thank all the people that have helped to make the launch of our new design possible. Especially Ahfatt from originideas.com, our designer, Kevin & Jeffrey from basing.nl for the scripting and Laura Verstraeten, the Flash developer. We will also use the opportunity to thank others that have supported us for a long time. Matt & Dave from BD (UK), Renee Bani from Numero10 (Switzerland) and Gerald Hensel from Blast Radius (The Netherlands).

Finally we would like to thank all of you for visiting our blog, for submitting creative advertisements and commenting on campaigns. 2011 is going to be an amazing advertising year! Feel free to let us know what you think of the new design.

This month we will not present a new Creative Criminal Character but instead we will show you all the animals we have so far in one group. We are currently working very hard on an amazing unique layout for our blog. Hopefully somewhere in July everybody will be able to enjoy the new design.

Aden is a Royal Bengal Tiger, born in Bangladesh. He was raised by his parents in the Wonderbaums, the largest mangrove forest in the world. His father was responsible for bringing food on the table while his mother took care of her cub. When Aden was about 5 years old, his mother died of a rare disease. Since then, Aden and his father left the mangrove forest due to the bad memory.

The following years Aden’s father thought him everything he should know to survive for the day his father would pass away. A couple years later, when wandering around in Myanmar, hunters trapped Aden and his father. Due to the brute power of his father they got away. This story travelled fast and was noticed by some founders of the largest fighting tournament in Asia. Aden’s father was promised a lot of money if he won the tournament, which would make their life better. The competition was strong but he managed to get to the final round, where he beat his opponent.

Tokala is a North American Red Fox who was born in the Black Hill National Forest situated in South Dakota. With its versatile fauna and flora, Tokala and his family had to live next to other sly predators such as the mountain lions and coyotes. Also raptors like the bald eagle, falcons and hawks were disturbing the peaceful existence of the omnivores. After many years, Tokala’s tribe was strongly weakened because of the lack of food due to the strength of the other animals.

The fox-tribe had to make a choice: move to another area or to stand up to the larger number of predators. That is were the young, yet clever Tokala came in. Ever since he was old enough to go out alone, he was fascinated by adventure with its dangers and traps. He gradually learned to anticipate and got the nature to be his partner in crime. With his quick thinking ability and cunning plans he got its tribe territory back and provided them the life they deserved.

Chisulo is an African elephant born near the Ngorongoro Crater (Tanzania). Chisulo was the only son of Watende, the leader of the herd and Inaya. From whenever he was born Chisulo supposed to step into the footsteps of his beloved father. Watende tought him everything he knew and at the age of 14 Chisulo seemed ready to take lead. That was until poachers disturbed their harmonious life.

The poachers set foot on the ground belonging Watende’s herd, with only one goal: to collect ivory. Watende tried to protect his family but harm was done from the moment they set foot. The elephants were outnumbered by the enemies and couldn’t force a thing. Some of the herd got away, some of them lost their lives.

Qazibe is a Tasmanian Forester Kangaroo born in the South West Wilderness of Tasmania, Australia. When she was little, she grew up in a very religious environment where the basic values were to cherish your loved ones and help the weak. After a peaceful youth on the island she wanted to explore the world and left Tasmania to help people in need.

She volunteered as a first-aid nurse in the Australian Red Cross where she worked for two years. Doctors recognized her talents and transferred her to South Africa to fight against the HIV-virus. During her years as a nurse in South-Africa she became flawless in the technique of anesthesia. As a foreigner it wasn’t always easy to do her job but due to her strong nature she stood up to all kinds of problems.

We proudly present you a new Creative Criminal design. Starting today we will publish a new character each month.

Ernst, a castor fiber (European beaver) was born in Schwarzwald, a wooded mountain range in Baden-Württemberg, southwestern Germany. Due to the overpopulation of beavers in the Black Forest, Ernst and some of his friends travelled to Poland, said to be the Valhalla for beavers. He was only eight years old back then, yet he was clever and independent. On his trip he found an American bomb from World War II near Dresden. Together with his friends he detonated the bomb and fascinated by the force in such a small object, the only thing he wanted to do is blow things up.

Bossies was born in the slums of Cape-Town, South Africa. When he was a kid he suffered from a severe form of attention deficit disorder, because of this he never went to school. He wound up as a member of a gang that controlled a big part of the slums.

Bossies is not his real name, it’s his nickname, meaning going totally crazy in South African. One day a grenade blew up right next to his head and there is still some shrapnel stuck in his brain. Since that day he has gone insane.

Kauã originates from Tamarin (a tribe from Golden Lion Monkeys) in the Atlantic Rainforest near South-East Brazil. He was born blind and pretty soon his mother abandoned him because of his handicap. Determined to survive he learned to look with his ears and kept on living.

In the 70’s hunters were hired to provide the rich people in Asia with monkey meat. Kauã got captured and was taken to China. Before they tried to slaughter him, he was able to escape. Lost in China, a monk of the Shaolin temple noticed the remarkable monkey and took him under his wings.

We present you the first Creative Criminal called Rönguðr. Due to popular demand we will present all three creative animals this month. Starting in January we will present a new creative animal each month.

His name is Rönguðr and he was born on Antarctica in de early 50’s. How he managed to reach civilization is unknown. Many believe that he travelled to Australia with a Russian expedition team; after they had just lost two men trying to reach the South Magnetic Pole.