Creative Criminals

Every day an average of 2 rhinos get killed in South Africa, threatening the species with extinction. They are killed because certain Asian people are willing to pay big money for rhino horn dust, claiming it has healing effects, but it doesn’t! To make people aware of this brutal practice, special stamps were created. These stamps were used for post to certain Asian countries involved, to raise awareness. Besides this they’ve got a huge amount of free media, which is definitely needed to support the cause.

An average of 3 kids disappear in Argentina every day. Unfortunately, people don’t really get involved with the problem. Thanks to a quite particular flyer, thousands of people opened their eyes.

After years of celebrating real beauty and helping women find happiness in how they look, Dove decided to try something different. For the first time, they spoke directly to those responsible for manipulating our perception of beauty: art directors, graphic designers and photo retouchers. Doing this in a place only they could be reached, through Photoshop.

This is a great direct mailing for a wine estate. They managed to use wine as ink in a pen, potential clients could use it to fill in order forms.

Potential Land Rover drivers were sent this unique escape key. They had to remove the original one from their keyboard and replace it with this little Land Rover. This way they were reminded they could always drive a Land Rover when they wanted to escape reality.

We know 13th Street for a while know, and they are always pretty bold in their campaigns. And for this one they took it one step further again. They’ve sent the head of a decapitated wise-man to several media agancies for Christmas. Or at least it’s a cake, in the shape of a head.

Skaters use duct tape to cover torn parts of their sneakers. Based on this idea a business card has been developed for Bronx Skate Store. In case the skater has his sneaker torn, he is able to use the card to cover up the damaged spots.

What a great idea for British Airways to promote their flights. According to them, some people don’t know British Airways has other destinations than the UK as well. So they promoted these other destinations, right at the level where people decide where to go to. Through travel guides in a bookstore. Check out what happens in this video.

The business card that tells you when to call. This card is printed on special pool pH paper. Prospective clients can dip the card into their pool’s water to test its balance level. The business card then changes colour to indicate whether or not they should call the phone number on the other side of the card.

Artist, Carlos Regazzoni made an art intervention in a mural piece consisting of boxes containing the first 306 jerseys of the new Nike model for the Summer Soccer Tournament. In this great artwork, made on the box lids, one can see the image of La Bombonera stadium, in purple color strokes.

Once the artwork was completed, it was divided into 306 small art pieces, unique and unrepeatable, identified by a single number beside the artist’s signature. Additionally, inside the boxes, and together with the new Boca Juniors jersey, 4 postcards made by the artist were included: One telling the soccer club history, two giving an account of the inspiring sources and techniques for doing the artwork, and a fourth one referring to the features of the limited-edition Summer jersey.