Creative Criminals

We’ve seen some great campaigns by 13th street in the past. And with this direct mailing they’ve done it again. Black tubes were sent directly to media agencies and advertising networks. In this tube they found some bullet casings and a target range poster. Each poster was hit several times in the bulls eye with the message: ‘to hit your target, rely on the professionals’. On a website they could discover how the poster was made. And that was the cool part, every poster was shot by the management of 13th street for real. Besides being a fun campaign it delivered great results as well.

Apollo eye clinic released this cool calendar for 2013. They imitated the well known eye chart to test your vision, and used it’s design in a calendar. So now, you can test your vision yourself every day.

It’s not that easy to collect money for a hospital. But this fundraising campaign for a children’s hospital is great. A very simple yet very efficient idea.

This is a cool design for a business card. We hope it’s not only a design but actually will be used. Imagine getting this one handed to you in an Apple store.

Logchies Junior is a Dutch window cleaning company and they don’t just clean the windows in real life. These cool envelopes were created for them, where the guy in the image is even cleaning the windows of the envelope. This is great work.

Austria Solar is an energy company based on solar energy, obviously. So they came up with a great idea to draw this line even further. A unique technology was used to power their annual report on solar energy. All the pages of the report seem to be blank, but once exposed to the sun the copy appears and you can read it. Smart, fun and relevant. This got released in January already but we thought it was still worth sharing with all of you.

Well, this is an interesting approach to promote something as basic as a jar of mayonnaise. The cash receipt in the supermarket was never used in a way like they did in this campaign. It’s an extremely direct medium which can prove to be very efficient, if used in the right way. In this case they printed recipes on the receipt which could be made with the ingredients the customer bought. Can you go more direct than this?

During the Chinese Dragon Festival, a board with 11,000 holes in it appeared near a newly opened cafe. Chopsticks were handed out and you had to split them, pushing one into the board and keep the other one in order to receive a discount. This resulted in a huge dragon billboard made by more than 10.000 chopsticks.

Audio Boutique is offering their services to creative directors all over the country. Following the theory that a soundtrack is one of the most important aspects to a good movie they made these cool music boxes. Each with their own personal soundtrack to address the countries biggest creative directors. Very fun and apparently very efficient.

Queen Elizabeth II is an icon of style. For 60 years she has colour matched her clothing perfectly. As any Queen should. And to celebrate the 2012 Diamond Jubilee, Leo Burnett and Pantone have created a colour guide book detailing some of those famous single colour outfits, with their matching Pantone reference and the date she wore them.