Creative Criminals

This invitation was given to students and their parents. The objective was to create excitement around an event and get kids buzzing. So they created something out-of-the-ordinary, something that would engage the students and get them to transfer the buzz onto their parents. And voila, the very first hand puppet invitation was born!

Brazil’s number 1 sponge brand Scotch-Brite, teamed up with restaurants in the city of São Paulo. When people asked for the bill they received an invitation to do the dishes instead of paying for their food. Obviously they had to wash the dishes with a Scotch-Brite sponge.

Now this is something awesome! A bottle of wine which is actually promoting a brand of beer. How is this even possible? A lot of men prefer to drink beer instead of wine, but drink wine to fit in. So Export Dry tried to save them from this. They titled a bottle of wine ‘You don’t have to do this’. On the back of the bottle they wrote this amazing copy, you definitely have to read it yourself. Click on the image below to enlarge and just enjoy this brilliant idea.

The television network laSexta asked Leo Burnett Iberia to launch their most important show of the season: Alcatraz. Thet created Alcatraz delivery, a prison food delivery service. Prisoners escorted by a policeman delivered a tray of disgusting prison food to the most important television bloggers and journalists of Spain. They even did a delivery in a live TV show. All this, resulted in the most successful launch of a television show in Spain ever.

Eugeniy Danilov is a Russian copywriter who wanted to work in one of the big international ad agencies. But there they only hired people that won an award. So Eugeniy decided to sell himself as a Cannes Lions Grand Prix. So agencies could buy him, to win an award in the future.



Copywriter: Eugeniy Danilov
Agency: Unknown
Country: Russia

A typography art calendar was made. Each month showing a black pair of smoker’s lungs. Using an innovative laser technology, the lungs have a filigree pattern cut out of them making the underlying pages also visible. With each passing month, as they are removed, the lunges become lighter and lighter. The tagline that goes along: A year without cigarettes and your lungs can breathe again.

Ikea used its own flatpack furniture as a direct marketing channel when attempting to recruit staff for a new store opening in Australia.

In the past we’ve seen almost everything can be used as a medium for advertising, bus stops, elevators, escalators, benches etc. Today we present you a compilation of 28 of the most creative business cards ever made. Enjoy them all after the break.

1. Broke bike alley

Smart and simple advertising campaign in Stockholm to announce that Hertz now have dog cages fitted in their hire cars.

A maling has been made for Mercedes demonstrating the promptness and simplicity of their windshield repaor services already while opening it. Just open the envelope and pull out the damaged glass.