To raise money for the people who continue to be affected by devastating floods in Pakistan the countries largest newspaper delivered these wet newspapers. They only delivered them to a select upper-income subscriber list. This DM tried people to donate to the cause set up by the newspaper itself.
Lee wanted to spread their eco-friendly image amongst its customers. Just using a recycled bag just doesn’t do the trick anymore, so they took it a step further. The ‘Never Wasted’ shopping bag can be reused in many different ways. You can turn the bag into a board game, a penholder, a condom-cover and so on. A really cool and interactive way to promote Lee’s image, and it’s positive when people recycle this bag because the Lee brand name stays visible on all the results. Because of the great success the initial production of 3,000 bags just wasn’t enough, so they made 300,000!
The German advertising agency Jung von Matt is looking for art directors. To recruit them Jung von Matt is using a fresh medium. They used ‘Trojan horses’ to contact the art directors. 15 well-known photographers who regularly visit creative agencies with their portfolio were used. In the photographers’ portfolios they integrated small job ads to attract art directors. This way the message is brought directly to the target group.
Broke Bike Alley’s business cards not only give you the information about the repair shop but they also help you to fix your bike. This iron business card lets you adjust your bolts and spokes and open your beer.
The University Veterinary Hospital in Israel is well known for it’s expert doctors in various fields. Using the hospital’s stock of animal x-ray footage, we created transparent business cards that looked like miniature x-ray sheets. That way, each doctor was represented by an x-ray image that corresponded to his specialism or preferred animal.
This business card is one lovely idea. For women who are unhappy with their breasts, DR. Hajnal Kiprov has the best solution; cosmetic surgery. By sending business cards with two small rubber inserts, on the breast of an image, his message is clearly understood.