Creative Criminals

Have you ever been in the situation where you needed a condom, but you couldn’t find it anywhere, and the other person is out of stock as well? Well now there’s a solution, called SOS Condoms. An app made by (who else) Durex.

This great iPhone app was developed for McDonald’s Australia. You can scan your food and see directly in 3D where the ingredients came from. It seems like a lot of fun.

Texting while driving is one of the number one causes of car accidents. That’s why Sprint developed this app for your phone which blocks and replies to texts while you drive. And all of this is beautifully visualized in this commercial.

adidas NEO is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop at the store after hours.

A really smart idea to integrate ads onto a mobile device. You can’t avoid it, but you will surely love it. Hopefully other advertisers won’t abuse this idea with cheap annoying ads. The copy behind the campaign is pretty applicable to the idea: Unexpected events happen without warning. Make a Bradesco car insurance plan.

Nice campaign from Toyota in South Africa. When people passed by a store that was normally empty, a whole installation was set up where the passerby’s could tweet, for a sweet. A whole chain reaction starts and in the end, they got a little present.

Google and Coca-Cola re-imagined and remade the iconic 1971 hilltop campaign with today’s technology. In this modern remake you can send a Coke to a stranger across the world from your phone. Talking about buying the world a Coke.

To prove the loading capacity of the Volkswagen Crafter, the brand came up with this cool activation. They set up a giant QR code composed entirely of wooden crates. Once the QR Code was flashed, people saw a video showing that all the crates came out of the Crafter.

For the price of a tram ticket, Tram Sightseeing gives you a guided tour. You simply put your headphones on and listen to the application on your smartphone telling you about the sights as they pass outside the tram window. The sights are geotagged and thanks to the GPS in your phone, the app knows exactly where you are.

The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station, London to raise awareness about how people can intervene to help put a stop to domestic violence. The campaign, ran on large format e-motion screens and encouraged passers by to get involved in the advert by controlling the scene using their mobile phone.