Creative Criminals

Ray Ban Bright Light is a funny mobile app that will help you finding the sunny spots in your city, the places where you can enjoy the sun without the visual noise of the buildings. No more shade on your way! This app helps people to get the most out of the sun and their sunglasses.

A very cool stunt was done by German bank ING-DiBa. They figured out a way to use your smartphone to control an animated basketball shot. This game was placed at major basketball matches. We’re a fan of the concept but what is the real benefit the bank is getting from it?

Emart is a populair supermarket in South Korea. But they have one problem, between 12 mid-day and 13pm there are practically no shoppers at all. That is why they created this special QR Code. Only between mid-day and 13pm the code could be tagged because it worked with the sun. People could then also order products which were delivered at home.

This idea was developed by the Berghs School of Communication in Sweden. It looks like a nice opportunity for Starbucks to connect their product to the act of waking up in the morning. What do you think about it?

There are thousands of vagrants in New York, many call out for help, but are often ignored. The main problem is that people don’t know why these people are out on the street. BBH New York gave 4 vagrants a smartphone where they could tweet their feelings and adventures, which changed their lives for good..

TBWA Dubai created a clever fridge magnet to banish hunger forever. The device, activated using Bluetooth, orders pizza for you with the touch of a button. The magnet was given out to Red Tomato Pizza’s most loyal customers with their favorite orders preset.

World Design Capital 2012 Helsinki wanted to make those not naturally interested in design aware that design is anything that makes things work better, that design is all around us every day, that design affects us all and that you can have an effect on it by sharing ideas on how to make things work better with the World Design Capital mobile application.

At the core of the marketing communication is a movable café with design (tables, chairs, music and spoken service) anybody can remotely control on the web in real-time. All of the different elements of the campaign (PR, tv, print, outdoor and banners) directed people to the café while also communicating the chosen messages.

We should have posted this app a long time ago. Heineken Star Player is a real-time game that allows players to predict the outcome of various incidents during live Champions League games.

Turquoise Cottage is a popular bar in New Dehli, India. To make clear that they do not just support fun and drinking, but also responsible driving, they changed their entrance stamp into a buddy QR-stamp, which helped people through the night..

Jeep Poland came up with a remarkable campaign. People could win a brand new Jeep Grand Cherokee by checking in at the most extreme places, which were chosen by Jeep.