Creative Criminals

Mobile operator Sonera was the first to open 4G — the world’s fastest mobile connection in Finland. How to tell this in a traditional print media? Without being traditional. Since 4G is all about speed, we created a game — a reaction speed test. By challenging yourself and your friend you were able to win a Sonera 4G connection.

In the beginning of 2011, Google launched their search application, an app with many possibilities such as Google Goggles and the voice search. Now they’ve decided to make a campaign to promote this wonderful application called Uncover your world. Therefore they made a mobile website with a creative interface.



The mobile website consists out of 3D buildings next to each other where you can swipe through. When clicking on a building, a mini-movie starts to play about one of the possibilities of the new search application. They even created mini-games within the website.
In the video you can see how they’ve created this impressive website, which goes further as you think..

Here’s a nice optical illusion created by Newcastle Brown Ale. One person stands in a special location, while another climbs inside a larger than life replica of Newcastle’s traditional glass, the Geordie Schooner. The effect: it looks like they are trapped in a giant pint of Newcastle Brown Ale. When people uploaded their picture on Foursquare or Facebook, they got a free T-shirt.

The Cape Times newspaper supplement, the Drive Times, is one of the more reliable places to look if you’re interested in buying a vehicle. In order to demonstrate this, the newspaper went about dramatising just the opposite by creating three rather interesting characters who are attempting to sell their vehicles. When interested people called their number, they hear the following hilarious conversation..

Fiat street Evo is an app that turns your everyday traffic signs into an insiders way of learning about the new Fiat Evo and a gamers way of winning prizes. You simply use your handheld device to read traffic signs, in the same way it can read a QR code, and discover different information behind each sign. Stop sign = ABS breaking system, for example.

This mobile campaign is create by Publicis Brussels for Reporters without Borders, a non-profit organisation which defends the freedom to be informed and to inform others no matter in which regime. An application was made where a voice would take over the words of a dictator.. “Because there are mouths that will never speak the truth.”

Nutricia babyfoods has found a unique way tosupport mums even before their baby is born – Baby Connection, an iPhone application that helps the dad get more involved in the pregnancy. Especially the mood-meter is very handy for dad..

This viral was made for the new movie Limitless. In this movie a writer discovers a drug that gives you super human abilities. First they released this clip to create some buzz around it, after a while a making-of was released, according to the making-of the guy only used the ‘NZT’ drug to create this technology.
There is absolutely no link to the movie if you don’t watch the making-of, so definitely check it out after the jump.

Volkswagen Norway offered the very first test-drive, inside a print ad. The ad was placed in several Norwegian magazines and papers, presenting a long stretch of a road. Readers had to download an app, that would let them test-drive a Volkswagen by hovering your iPhone over it. You can test three different features of the vehicle—lane assist, adaptive lights and cruise control.

Alzheimer is a disease where over 120.000 Quebecers are suffering from. In the digital age, our memories are increasingly stored on hard drives and mobile devices. With this mobile campaign they want to show people what it is like to live, without any memories..