Posted by Rindert Dalstra on September 2, 2010 No comments yet
What first appears to be a man, who’s going to shoot a bear, turns in to an interactive campaign for Tipp-ex. Choose either “Shoot the bear” or “Don’t shoot the bear” and you will see what happens. How a pretty boring video can turn into something really funny. You can rewrite the story yourself, try it. Thank you for the tip Ivo Mertens.
The New York Times has created this miniwebsite to show how the Women’s Tennis has eveolved. The focus lies on the strength of the game. Women hit harder then ever before and are moving faster than anyone can imagine. The video features Kim Clijsters, Serena William, Elena Dementieva, Jelena Jankovic, Samantha Stosur, Victoria Azarenka and Vera Zvonareva.
Click here to view the video!
Company: New York Times Agency: Unknown Country: USA
This is an interactive pizza made by Hell Pizza, a Pizza delivery company in New Zealand. The story is about a blonde girl, living in a world of zombies. She orders a pizza and the task of the viewer is to help Steve, the pizza delivery guy, to bring the pizza to the girl (because she’s so hungry..).
If you have some time, be sure to participate!
Company: Hell Pizza Agency: Unknown Country: New Zealand
Dodge launched this campaign for the superbowl in February. A bunch of guys are admitting to everyone women want. Like putting the seat down, watching the vampire-tv-series together or taking out your socks before going to bed.
Why? So they can just drive the car they want: a Dodge.
Of course, women couldn’t leave it that way, and made a spoof which you can see after the jump!
Calvin Klein Jeans replaced three of its billboards not with another too-sexy montage of scantily clad models, but with a bright red QR code under the words “Get It Uncensored.”
Passersby could use their smartphones to snap a picture, which would pull up an exclusive, 40-second commercial featuring models like Lara Stone. Afterwards viewers could then share the code with their Facebook and Twitter networks.
Company: Calvin Klein Agency: Unknown Country: USA
Vibram FiveFingers is a type of shoe manufactured by Vibram. Originally developed as a “barefoot alternative” for sailing and climbing, the footwear has thin, flexible soles that are contoured to the shape of the human foot.
An odd shoe, and therefore an odd web campaign as well.
On a remarkable website, Vibram illustrates the return to the natural essence: running barefoot. The reasoning can be viewed on the naked bodies of two atletes. Not the nakedness interests us but the navigation: It is simple, yet invites people to read the text.
Sometimes you have to wait a wait for a website to load. In case of flash websites this is preceded by a loading bar. Fedex makes good use of this by promoting its own service.
Yesterday we posted a tweet about an amazing stop motion video. Unfortunately at that moment we could not publish it on our blog since we thought it had nothing to do with advertising. Today we found out that Mike’s walks across America from New York to San Francisco has actually been sponsored by Levi’s. You can view his whole journey on Google Maps.
This is a brilliant campaign for Domino’s Pizza. It is a sort of parody on every pizza-commercial you see. Its latest effort solicits user-generated content of its pizza for use in ads. The company is making a pledge to stop manipulating its pizzas for ad photos.
To demonstrate the strengths of the Samsung B2100 mobile phone, Samsung made the Shakedown campaign. In a live online experiment people were invited to call these phones and so pushing them on to a concrete floor and into a water tank. When a visitor’s call caused a mobile to fall over the table edge he won that mobile. After a mobile had fallen onto the floor or into the water tank, people could still call it to check if it worked. This campaign won Gold and Silver Cyber Lions at the Cannes International Advertising Festival.
USA
New Zealand
Sweden
