Creative advertsing agency Elvis has just launched a new game for Drench bottled water using your web-cam in the UK. It starts by checking you have a bottle of Drench water by scanning for the “Mr. Memory” goldfish on the label. If you have one of the promotional bottles, the goldfish from the label springs to life and pops into the tank where he instructs and prompts you through the game.
You play the game by using your web-cam and moving your head to pop bubbles in the tank, a few lucky entrants who do well in the game will win a selection of prizes.
Company: Drench Agency: Elvis, London Country: United Kingdom
Posted by Rindert Dalstra on February 21, 2010 1 comment
Somewhere, there’s a secret half pipe built just for the King of the snowboarding, Shaun White. He recently won the Snowboard half pipe gold medal at the Winter Olympics in Vancouver.
Together with Red Bull, known for its extreme ideas, he created an incredible half pipe just outside Silverton, Colorado. It’s the great example of a lifestyle brand taking their content strategy to the edge and further. It is called RedBull Project X.
Posted by Sander Janssen on February 3, 2010 No comments yet
Playboy Argentina launched a unique casting campaign. This time they don’t use celebrities or top models in their magazine, they are searching their new models amongst regular people. Everyone can try to become one of the new models.
They’ve created a (fictional) professional photo shoot by using a webcam and the internet. All the models can select their best pictures and upload them in a photo album. By voting on these albums the new Playboy model will be selected.
Posted by Sander Janssen on January 20, 2010 No comments yet
The German website vergissaidsnicht.de has done something really original. How do you alert people for aids nowadays? The only way to be convincing is by shocking your crowd. The way they’ve done this is pretty unique, but really risky.
What they’ve done: they created groups on several social networking sites, these groups supported the concept of having intercourse without a condom. Within several weeks these groups had more than 9000 members. But then on the 1st of December (world AIDS day) they changed the names of all these groups. Now the titles of the groups were saying their members are HIV-positive.
This is an aggressive technique, and it has pissed off a lot of people, but according to the website they also had really nice response. And the donations increased by 20%. But they have to ask themselves the question if it’s worth to offend people, or even falsely spreading the word of individuals having AIDS, just to gather more budget?
Posted by Sander Janssen on January 10, 2010 No comments yet
Greenpeace Germany released this shocking spot a couple of days ago. The tagline is in German but here is the translation: In 30 years the arctic will be ice free in the summer, the climate needs you.
Posted by Sander Janssen on January 9, 2010 3 comments
Since yesterday a commercial for Audi appeared online. In this spot a guy tries to commit suicide in a new Audi A5. The video already caused a lot of commotion and meanwhile the German company is denying it’s an official commercial. The spot has already been removed from Youtube, luckily we managed to put it online anyway.
In the commercial a man attaches a hose to the exhaust of his A5, and puts the other end through his window. But because the car has such a low emission it’s impossible for the man to suffocate himself. At the end of the spot the slogan is shown: Clean diesel technology, good for the environment, good for you.
Though this spot seems remarkably professional, Audi denies having made it. According to a spokesman they use other music and another font in their ads.
Posted by Sander Janssen on December 9, 2009 2 comments
There’s not much explanation needed for this campaign, everything is explained in the video. The problem with this video is you have to listen to an anoying voice that can’t stop talking about how good the idea is. But I have to admit, the concept is really good! If it had the effect they claimed it did, then this proves there is not much money needed for a good campaign.
Company: Opticana eyewear Agency: McCann Erickson Country: Israel
Drench, a brand of bottled spring water owned by Britvic (British producer of soft drinks) has made a new commercial. It’s a Online and TV campaign, where hamsters are playing music.
On their website you can see the auditions the hamsters have done to get in this commercial..
Drench always try to think further to make a commercial. Last year they made a commercial where Brains, the genius of Thunderbird, started doing hilarious dans moves. It had a lot of success and was a buzz on the internet
Sex tapes. You have got to have one if you want to become famous.
I’ve done some research on the internet (no, not like you think) to see which girls have made a sex tape already. If you click ‘Sex tape’ on google, names start to appear: Pamela Anderson, Paris Hilton, Kim Kardashian, Rihanna, Tila Tequila, Lindsay Lohan, Britney Spears and many more.
A couple of weeks ago a sex tape of the famous Carmen Electra popped out.
It showed the model kissing with another women. A week after Electra’s ’sextape’ (you couldn’t call it a real sex tape because they only kiss), another sex tape appeared. And it wasn’t of an American singer or actress, it was from a Dutch model called Yfke Sturm.
These two sex tapes were a teaser. It was said that the sequel would come out soon, and would be more spicier.. And it did, but in the end it appeared to be a commercial for ‘Van Gils‘, a Dutch company that fabrics suits for men.
Strange campaign don’t you think?
But it’s a perfect example of thinking out of the box. Van Gils got what it wanted, free media. And a lot of men (I don’t know whether these men fit in the target group) like to look at sort of sex tapes..
Carmen Electra
Yfke Sturm
Company: Van Gils Agency: Unknown Country: The Netherlands
Every time around Christmas I come up with the same and irritating problem: What to buy for my girlfriend this year? Every girlfriend/wife always says: “How hard can it be to buy something original for me?”. But they don’t have a clue..
Once I’ve tried to buy her some sexy lingerie, but women aren’t stupid and know that it’s actually a gift for yourself.. So I asked some of my experienced friends and they all had the same answer; Jewelry.. If you don’t buy jewelry, you might end up in the doghouse..
That’s how JCPenny’s story went last year. Some guys were stuck in a basement because they gave their girlfriend stupid presents or they said something wrong.. e.g. One bought a vacuum cleaner, and the other one said that his woman’s mother looked ’smoking’ in her bathing suit.. Click here to see last year’s episode, a must see!
Here you can see the sequel ‘Return to the Doghouse’, with the same doghouse review board and the same characters..
They also made a website where as a man you can update all your stupidities you’ve done regarding to your wife..
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