Creative Criminals

It’s pretty hard to start your own business these days. That’s why KBC bank decided to help beginning entrepreneurs instead of being a pain in the #@$. Together with the inhabitants of every single town in Belgium they went searching for what businesses were needed in – yet again – every town in the country.
This campaign was created by TBWA Belgium and created quite some buzz in the press. The lack of local business became a national topic and was even put on the government agenda. On average 560 gaps were reported for each town and more 1500 new business were started as a direct result of the campaign.

Top LA choreographer Super Dave works with some of the world’s greatest Freestylers including King Charles, Pacman and Storyboard P to create a language of dance. Created to celebrate the launch of the new PUMA Sync fragrances, the PUMA Dance Dictionary is a digital application that encrypts messages into dance moves

Ever wondered what it would be like if you win the chance to travel and gain experience in a variety of jobs in a variety of countries? Well this summer you can. Adecco, a recruiting agency is offering dream jobs all over the world. The guy in this clip, has tested over 80 jobs all over the world to promote this campaign..

This is speed dating in every sense of the word and these are real “speed daters” in search of their soul mate. Among them is Caroline, a young, sexy and charming woman. She doesn’t have the same concept of “speed dating” as others. That’s why a big surprise awaits her contenders… even the most macho among them.

Budweiser Brazil just launched The Buddy Cup, a cup integrated with Facebook. When two people toast with their cups, they become friends.

To launch their new range of frozen yoghurt Cloud 9 tried to impress an audience of young urban foodies. And there is no way to impress them more than by freezing their yoghurt 50.000 feet in the sky.

The Belgian postal service bpost wanted to prove that they are the best choice for the delivery of online purchases. Therefore they built a live webshop, which was temporarily set up in the centre of Brussels. It sold a wide range of popular products. Through live streaming visitors could follow the whole sales process up to the departure of their package. The unique thing about this shop was that the prices of all products dropped live every second. So you had to be fast to catch an item before someone else did. And once sold, bpost had to be fast to ship it overnight, so the customer would receive it the next day.

Once Again, a Bangalore-based NGO, collects items you don’t use anymore, sells it at a minimal price to the underprivileged and uses these funds to empower them through various sustainable projects. To maximize youth-participation in this cause with no budgets in hand, they created The Tagging Drive on Facebook.

Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, they decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.

Niece piece of artwork. Kit Kat decided to commemorate its limited-edition white-chocolate Kit Kats by taking the last 50 and getting illustrator Mike Watt to melt them down and create 50 original illustrations from them. After crushing and melting the things, he painted the resulting goo on canvas and used a knife to scrape away the sections he didn’t want, leaving behind a white-chocolate relief.