Creative Criminals

“If I Die First” is a website where people can leave a message behind to their loved ones, in case if they die. You have to add trustees, people on your Facebook account you trust, which will notify the website if you would die. To promote this, the organisation said that the first one to die, his or her message would be posted on Mashable, one of the most visited websites worldwide. The idea belongs to Willook, a start-up company that specializes in time-capsule services and products.
Purpose? World fame.

At Domino’s they believe they’ve worked hard to make their pizzas better than ever. Now they want to create a better way to deliver them. Together with Local Motors, and their talented online community of car designers, they will make the ultimate pizza delivery vehicle.

London 2012 just ended and it’s never to early to start preparing to the 2032 Olympics.
Huggies Israel, with the aid of sports commentator Zoheir Bahalool helps parents see their kids as superstar athletes. When baby videos were uploaded onto the Huggies website, Bahalool himself provided a running commentary on each burp, roll and tumble.

In Russia the streets aren’t always that safe, people often have to fight to go where they want to go.
The local magazine It’s My City thought of a way to make people aware of this problem. They took over the media spaces on the street when the Russian Army was rehearsing their Victory Day Parade. The banners that were set up got a lot of media attention, and apparently the percentage of fights dropped by 75% afterwards..

Volkswagen Street Quest is a Facebook challenge to find and ‘Pin’ as many Volkswagens on South African roads as possible, using Google’s Street View application.

Their is sex-vertising, shock-vertising, beer-vertising and many others, but this is one is pure gross-vertising. Oxy, an acne cream in Australia, has released a new TVC that uses real YouTube videos of teen guys popping zits in the mirror. Many say it’s too gross, others love the idea of using existing YouTube videos. If pus disgust you, do not watch.

Stanley is an old fashioned player piano that has been upgraded with electronics and software to play songs that have been requested via Twitter. The piano made its debut during the Capitol Hill Block Party in Seattle.

Every year, the IKEA Catalog inspires people around the world to create homes they love. Now, IKEA is taking the inspiration one step further. This year, the IKEA Catalog is alive with smart ideas, fun stories and beautiful products.

Remarkable campaign from Child Focus, a foundation for missing and sexually abused children. Child porn is still too easy to find on the internet and they wanted to put the battle against Child Pornography back on the agenda in Belgium. There fore they created the Cross-Out-Children campaign where porn actors Rocco Sifredi and PussyKat helped them out. Caution NSFW!

Every year over 1000 race horses die in the United States, as a result of the extreme pressure they are exposed to. They are part of a million dollar industry, driven by betting. The Berghs School of Communication in Stockholm thought of a way to make people aware of this problem with their concept ‘Death Bet’. Betting on which horse will die first..