Creative Criminals

Vimeo is a U.S.-based video-sharing website on which users can upload, share and view videos. It is most known as the main competitor of Youtube. Since the launch in 2004, Vimeo has now become the most qualitative video platform online.



In June (7-9), Vimeo is giving its Award Show for the best videos in categories like music videos, animation, action sports, motion graphics and many more. The most interesting category is evidentially advertising. The shortlist contains 12 brands with each their own short video.

What is your favourite?

Gatorade: Go All Day

Nissan needed to boost test drives in Dubai on a banner-sized budget and attract new drivers. The HouseHunter Test-Drive ‘talks’ to the website’s search engine. When you search for a home, it matches your residence, budget range, selected neighborhood and family size with the Nissan for you.

A great concept developed by some students of the Miami Ad School in Germany. On children’s day you can download an update for the successful video-game Battlefield 3, when playing the game after this update you will have to complete a round without guns and armour. When you get ‘killed’ you will see you just played the game as an innocent child. After this you are invited to donate money off course. We are not sure though if EA games would ever let advertisers mess with their precious video-game.

Volkswagen Amarok is the ultimate all terrain vehicle. It goes on everywhere, from mountains to the streets of urban jungles. To show that we created Facebook FlipBook. It consists of 200 images that are following each other. You just keep your finger on the -> button and flip through the album so fast that it turns into a never ending movie loop. By the Facebook Flipbook project they expanded the possibilites of the Facebook Platform by using the Photo Album as a new medium.

an LED device installed in an Audi R8 LMS to write light messages in the air that could only be seen on long-exposure photos. Collected using an app on various Audi Facebook fan pages, the fan messages were spread at one of the world’s most famous racing events: the 24 Hours Nürburgring. During the night phase of the race the best messages were captured on photos and then published in an online Audi gallery so fans could share them with their friends.

Following the success of the best-selling game Uncharted 3, Sony is launching The Uncharted Audition – are you as good as Nathan Drake? Entrants must prove they have what it takes to become a game character in three online audition rounds, hosted on Facebook.

Ikea products help you save space, so the brand decided to prove that point by squeezing an entire store into a banner. Move your mouse around and the products get magnified – by a few more pixels – and can be bought when you click through.

The Your Music School is a school for vocal education in Hamburg. To generate more applicants for the school‘s vocal coaching courses they developed a new website. But what is so special about it? The website can be navigated without a mouse but by using one‘s own voice. The resulting fun led to an increase in notifications by almost 30 percent.

This campaign from IKEA Russia is nice example which allows consumers the opportunity to take part in a kitchen story and experience their kitchens.

The hunter and the bear Youtube experience is back. This time it is titled Hunter and bear’s birthday party. Try typing 0, 200, 1000, 1500, 2001, 2013, 2050..