Creative Criminals

KLM now responds to your questions within the hour via their Twitter account. To promote the 24/7 service, they replaced their usual typed responses by a living alphabet.

For 1 day, The KLM Reply saw 140 KLM employees give unique replies to friends’ and followers’ tweets and posts, by assembling the answer live before their eyes. All within the hour.

A 46 foot long chalkboard and two live painters are part of this huge billboard. The painters began to reveal an elaborate equation, there was only a banner that teased, “Solutionism. The new optimism.” Throughout the execution people were invited to participate and guess portions of the equation through the website (giantchalkboard.com) and the twitter handle (@giantchalkboard). After five days, the answer was revealed to be 7 billion, which represents the soon-to-be world population.

With all the about the Rugby, Axe felt it was their duty to ensure everyone truly understood the rules of the game. And how to get the attention of all the gurs, by using sexy women!

If you click on the image below you can see a very cool short movie for the Danish public transportation company Movia. The video can be cut into short commercials as well. On first sight the video doesn’t seem very special but when you roll over the video with your mouse you can see an alternate version. The normal version you see is what happens in these peoples minds, but when you move your mouse on the screen a sphere will appear and show you what is happening in reality.

Another commercial, or maybe even short movie that can be added to the Coca-Cola happiness factory series. This one explains the inside of the happiness factory in a catchy tune.

During one week, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by could watch as clothes are hung on a washing line, only to be soiled. People could log on to Ariel’s Facebook page and try to soil clothes which were hung up.

Ikea has launched a personalised 3D showroom facility on YouTube using information drawn from the Facebook profiles of viewers. Visitors to youtube.com/IKEAUK are shown an IKEA bedroom designed to perfectly suit them based on their own Facebook information and living situation. IKEA has even gone to the trouble of hanging photos of customers’ loved ones on the walls to ensure they really do experience their perfect bedroom environment. Other features in the 3D showroom include the ability to see detailed product information and to click through to Ikea.co.uk to purchase any home furnishings featured within the bedroom.

Can You Serve is an eight part reality TV show dealing with customer service. To promote their second season, the show set up a machine containing over ten thousand $1 coins which gives a tip for every like their page gets. Reminds us of an other interactive billboard made by BBH Singapore!

American Rally driver, co-founder and Chief Brand Officer of DC Shoes shows his best skills in another Gymkhana infomercial. It’s already the fourth one and they keep getting more impressive every time. Filmed over the course of five days in the backlots of Universal Studios, California. Featuring robotic sharks, deranged zombies, and a hilarious cameo by the Epic Meal Time guys

Nowadays a “Happy Birthday” has become a digital birthday. 1-800 Flowers, a flower-delivery company created together with the Miami ad school a facebook-application via which people could deliver flowers to the birthday boy or girl. Great integrated campaign!