Creative Criminals

Here’s a funny campaign from Hotels.com; a video site where you customize the experience of going on a hotel-trip with some friends. You select portraits of your friends and can then see them partying with Dennis Rodman in Paris, shoot a music video with Vanilla Ice in Las Vegas and hang out with gangsters in New York.. Be sure to check it out!

The Miami Ad School surprised us several times this year, now it’s their branch in Madrid that developed this cool concept for Oxfam. The first part of the spot explains the ultimate target of all non-profit organisations: being able to quit, because that would mean they’ve achieved their goals. The second part of the spot deals about a social media campaign to achieve this.

Here is a good campaign for Nike Running out of Amsterdam, leveraging the Nike+ mobile app in combination with a very cool Facebook app, designed to get teenagers back into running.

After identifying that youngsters think running is dull, Nike set out to make it a little more fun and socially rewarding. So they created a campaign called Nike Take Mokum, a social challenge that lets runners draw creative running routes over satellite maps through a Facebook app, before sending out challenges to friends to help complete them in the real world, through the Nike+ running app.

A week ago, Nike launched their new campaign called ‘The Chosen’. The campaign is launched via social media and shows the very first ‘Just Do It’ campaign in the fast growing Nike action sports category, which includes snowboarding, surfing and BMX.

Bing’s Decode with Jay-Z campaign, launched in 2010, was recognized with Gold at the One Show held in New York. The out of home campaign involved placing each of the 320 pages of Jay Z’s book, Decode, in 600 unique traditional, nontraditional and digital advertising placements 15 cities around the world. Visitors to the Decode with Jay-Z site were able to claim prizes for identifying the location of the pages on Bing Maps.

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Pedigree has come up with a great idea to promote adopting dogs. They created a mini-website where you can upload a picture of you, and through face recognition the dog that looks the most like you is presented. The project is called ‘Doggelganger’ and has been so far a huge succes!
Check out who’s your doggelganger!

In the latest video of Greenpeace we get to see an exclusive interview with Ken about Barbie in which he is confronted with Barbie’s scandalous deforestation habit. Mattel, producer of toys such as Fisher-Price and Hot Wheels, wraps all the Barbie-dolls in rainforest destruction and pushing endangered Sumatran tigers to the brink of extinction. Next to the amusing video, Greenpeace placed a giant billboard on the buildings of Mattel on which Ken declares he’s done with Barbie. Very amusing!

Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women. This inspired women’s magazine Flair to develop the Flair Fashiontag. The Flair Fashiontag is a Facebook application: instead of tagging people, you can tag people’s clothes or accessories and ask them where they got them. All fashiontags are displayed in a Facebook gallery, the best are published in the weekly magazine Flair.

Want to check your Facebook or play games when sitting at work? Well, you don’t have to worry anymore that your boss suddenly sneaks up and watch what you’re doing. To promote the new Volkswagen with its ’side assist’-feature, Volkswagen created an application that would pop-up a business presentation when somebody shows up behind you..

Cerveza Norte, the Argentina beer brand has won a Gold at the Clio Awards for Integrated advertising campaign, “La Mejor Excusa Del Mundo” (The Best Excuse In the World). Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed the best excuse ever. For each Norte beer a man drank at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. They put counters in the street with the accrued minutes, and the good deeds could be followed on the Internet.