Creative Criminals

Axe’ Heaven on Earth is a live 24/7 online format presented by Mindshare.
It is based upon the “Even Angels will fall” campaign we posted earlier. The concept reminds us a bit of ‘Big Brother’, but the only difference is that the inhabitants are three gorgeous angels (presented in video underneath). During their stay they will interact in all kind of ways with the crowd (youtube, skype-sessions, invitations,..) and thus promote the new smell. Best of all; one lucky guy will win a sleepover with these three angels..

We have received another nice campaign from KLM this week. They introduce their new and improved Europe Business Class. The most important new asset is ‘personal space’. To prove the human need for this personal space KLM conducted a social experiment, using candid camera.

M&Ms Space Heroes is a mini website created by advertising agency BBDO Denmark. Once you bookmarked the website in your toolbar, you can go to any website any start shooting up the site and receive points.

Royal Dutch Airline KLM made an exciting campaign to connect with their customers called KLM Surprise at the Amsterdam Schiphol Airport. They tracked down “how happiness spread’, the campaign involved surprising travellers with unique gifts based on their social networking profiles. Watch the video to find out more.

Axe’ Heaven on Earth is the first result of a multi-year strategy that Unilever has developed with the Brand Activation Group. The following commercial is entitled “Even Angels will fall”.. The commercial is created by BBH London and will probably be continued locally.

Burgeranch is an Israeli fast food chain and they launched a new burger deal called “combina”, which means that you get more for less money. Two campaigns were created, one official campaign driving users to an online quiz that was impossible to answer right and one that spread the word of how you could hack the quiz by changing details in the link.

BMW’s new campaign “Activate the future” is a series of four films about the future of mobility and how it could be shaped. The films, released on the 1st, 8th, 15th and 22nd of February, include a look into the minds and thoughts of some of the most influential scientists, academics, pioneers, and entrepreneurs of our time..
Check out their website and be sure to follow it!

This time advertising agency AlmapBBDO made a amazing innovative banner ad for Gol Airlines. It challenges people to think about what it would be like to fly on your mobile phone. Users have to add their phonenumber into the ad and seconds later they got a love call with flight instructions as the page transforms into a flying game directly controlled by your phone.

This campaign made for Polar Beer is by the ad agency AlmapBBDO, Brazil. Rio Grande do Sul is the birthplace of Polar Beer, it also just happens to have two of Brazil’s most competitive soccer teams, arch rivals “Internacional” and “Grêmio”, so what would a beer brand do?

Total Immersion created a creative application for the iPhone 4 using augmented reality. The app uses the iPhone 4’s front facing camera to deliver a facial tracking system allowing users to “virtually” try on glasses through their iPhone 4. You can buy it directly online or find the nearest shop that sells that particular model. It is also socially integrated so your friends can approve it in real time before you buy it.

For those of you who have an iPhone 4 and speak French, you can download the app here for free.