Creative Criminals

After years of celebrating real beauty and helping women find happiness in how they look, Dove decided to try something different. For the first time, they spoke directly to those responsible for manipulating our perception of beauty: art directors, graphic designers and photo retouchers. Doing this in a place only they could be reached, through Photoshop.

It’s a basic human desire to separate an OREO cookie. Humans love either cookie or creme. And sometimes a man just needs to invent a machine to do the hard work of separating the two. Today, that man is physicist and cookie-part preferrer David Neevel. Watch him operate the machine he created that separates OREO cookies.

In Israel there are thousand of elderly people who don’t have anything to eat. And there are thousands of youngsters who don’t really care, but who love vintage clothes. So McCann, Tel Aviv found a way to combines these 2: ‘Donate with style’ where old clothers were transformed into stylish vintage clothers for the youngsters..

A hidden camera prank scares the living hell out of unsuspecting customers at a beauty shop. What happens when the mirror is replaced with a 2 way mirror and a possessed girl is placed behind it? When customers check themselves out in the mirror, the scary girl’s image appears on top of their reflection.

In January all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution – start excercising. Friskis&Svettis is no exception. Their mission was to create a campaign on behalf of 16 branches of Friskis&Svettis in Stockholm, to get more people to discover the various forms of exercise at Friskis&Svettis. Friskis&Svettis is a non-profit association, owned by the members. They know their gym better than anyone. So why not let the members be the campaign and inspire others to join the community? We created the hashtag #friskissthlm on Instagram and called on the members to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm.

A social interactive live stream on Facebook connects the online and offline world in the newest social media campaign of Renault. Online likes measured the passion for the new Renault Clio. Offline, a heaver construction with the car on one side and a Facebook box on the other, showed the weight of this passion. Will there be enough passion to carry the car?

Most mineral waters are drawn from a depth of around 100m, but this one is different. Borjomi is born in a volcanic spring, eight thousand metres below the Georgian countryside. To prove this, the brand created a unique consumer journey to the bottom of the world’s deepest mobile app, an app as deep as our source itself, eight kilometres deep.

The Polo nowadays represents Volkswagen’s original brand ethos of “democratizing innovations”. In a Polo you get innovations that were otherwise reserved for drivers of luxury cars. To demonstrate how the Polo Principle worked in an engaging way, Volkswagen decided to democratize one of the most hyped technologies in recent years, the 3D printer.

To promote the unexpected side of Cape Town, all the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor or Lonely Planet, this great online campaign was launched. People could send their Facebook profile on a trip to Cape Town. They got a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places, and finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves.

Cool experiment by Nike Japan. They created on their facebook page an application where for every like, a runner would run 10 meters. The experiment quickly gained some attention and the guy had to run over 400km in 30 days..