Creative Criminals

This commercial presents the line up for a music festival in a very cool way. It’s an entertaining idea to present just a boring list of names. So please, event organizers around the world, follow this example and bring your line up to life.

There is a thin line between this commercial and soft pornography. It’s not a very smart or strategic commercial, but people who love to watch beautiful women will definitely find what they are looking for. Very playful for a lingerie advert.

How to avoid people from polluting the beach? Well the idea is simple, just start out from a universal truth. People love setting their desktop backgrounds to beaches, but they keep it really unorganized as well. With the “save the beach desktop” you can avoid this and keep the beach clean without even realizing it. This is definitely a great example of the use of new media!

This GoPro commercial was shot entirely whit the HD Hero camera and proves that GoPro’s aren’t only suited for filming extreme sports. Why not shoot the adventures of a baby? Apparently this commercial was aired during the Superbowl as well, can anyone confirm this? If so, we can ad it to our collection of Superbowl 2013 commercials.

IKEA is applying an interesting strategy in this commercial, they started to think why people are using their furniture in real life. DJ’s and vinyl lovers are using the EXPEDIT shelving units for years now to store their records and finally IKEA realizes this. In a smart way they are illustrating this learning and play on the vinyl trend of the last few years.

This is one of the best animations we’ve seen for a very long time. The storytelling is simply amazing, although it takes more dan 4 minutes, you will definitely watch it with your full attention until the very last second. And again, we can’t say it enough, the Mill was involved, and it shows!

Spies is a travel agency based in Denmark and they wanted to see how much energy people get from a sunny holiday? They built two solar charging dummies and sent them on two very different winter holidays, one in balmy Spain, one in solar-starved Denmark. Logic result, but the video is cool to watch!

Benetton breaks with the past near 50 years with a campaign which for the first time links advertising of its fashion collection with the social values for which the brand has become so famous, introducing well known individuals with a social agenda as “brand ambassadors” to model a collection with the strongest focus yet on colour.



The campaign talks about colour through the original stories of a cosmopolitan team of “faces”, who have given us their personal interpretation of colour, in a chromatic reflection of the talent and personality that have placed them in the limelight around the world. Nine different personalities with a story to tell, united by a cosmopolitan spirit and social commitment, in line with the fundamental values of Benetton Group.

SEO Dudes is a small agency doing Search Engine Optimisation, the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. With they simple visual they get to show that every link that appears in Google, will be clicked once they worked on it.
Simply ingenious!

‘Always put bread in your smoothies’, a little tip from a smoothie expert. This sentence doesn’t really make any sense does it? Well maybe it will after watching this little video from Dempster’s bread. Their grains bread contains many of the same vitamins and minerals found in fruits and vegetables. And they wanted everyone to know it, in an extreme but hilarious way.