Derived from the German adjective Klug (meaning “clever”), Red Bull Kluge combines complex machinery patched together with the energy and prowess of world-class athletes, to see what happens when physics gets physical. Amongst the athletes you will recognize Rickie Fowler (Golfer), Ryan Sheckler (Skateboarder), Robbie Maddison (Freestyle Motocross Rider) and Lolo Jones (Hurdler).
Argentina“How much do we love our mother”. That’s the question the Argentinian agency Almacén asked itself. They therefore made the biggest love proof of the world. For each mention on the social media they would hang a balloon to their “Te queiro “-frame. Mothers and their children could then follow the launch live online.
United KingdomA man trapped inside a fake CGI city discovers a Toyota GT86 from the real world. He feels alive for the first time and decides to make his escape..
Brilliant commercial from Toyota UK!
BrazilF.Biz is one of the largest digital agencies in Brasil. For their anniversary they created a cool concept where people could online ask for a song. Not only did they get their song, but also a hand-made poster, based on the sounds of that particular song.
RussiaAgency Hungry Boys, together with partners VGNC and Ailove launched a project called BLIND. Mission of project is to change the way of treatment to blind children around us and help to these children not just to live, but to live and be happy for those children for whom medicine help is not available now, to make their life in the aggressive environment of the modern city more convenient.
To promote an online newsportal, one of the biggest radio databases of Poland, the revolutionary 3D printing technique was used. With these 3D printers they’ve managed to make sound touchable. Soundwaves were converted into little pieces of art which people could actually touch and feel.
Finlandadidas NEO is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop at the store after hours.
United KingdomWell done from Bodyform, a sanitary napkin brand in the United Kingdom. One of their Facebook fans posted a hilarious comment on the official Facebook page of Bodyform, where he complained that his girlfriend was’nt happy when she had her period. The comment got over 80k likes, and Bodyform decided to answer. With this hilarious video..
Well played Bodyform!
AustraliaOak Milk is an Australian Milk brand with a special taste. Apparently you can’t buy it everywhere in Australia and Oak Milk wanted to change that. With reverse robberies. Four masked men, entering stores and creating chaos. The only difference is, they don’t take stuff, they putt stuff in the shop..
USAOn Saturday 6 October, people could take part in #YOUDRIVE, a social media first. Using Twitter, they could drive the action of a 3-part story, shown during the commercial break in the X Factor, to introduce the new A-Class.