Creative Criminals

Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that’s displaying the iPad edition of SI.

Jon David Gruden, a former head coach and currently a commentator on ESPN is presenting the new commercials for Corona, which is linking itself to American Football. In the commercials he guides us through a series of animated spots explaining what every team is about.
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Strongbow claims to have created the world’s very first digital bottle top with their new ‘StartCap‘ installations, where opening bottles of Strongbow triggers unexpected things on-premise in bars and at events. It’s powered by RFID, with the bottle caps triggering/connecting the RFID signal as they are opened, which is in turn picked up by RFID scanners and translated into real-world actions like turning on projections, shooting confetti and launching fireworks

Wonderbra have just launched a very cool use of augmented reality meets image recognition, with their new ‘Decoder’ campaign. An iPhone app that allows users to ‘Decode’ print ads, outdoor and even YouTube videos, helping to undress the models in the ads, revealing their Wonderbra garments beneath.

Advertising agency Wunderman Seattle sliced the box art of Halo 4 up into 32 pieces and seeded them across an array of the most popular fan communities and challenged them to solve the puzzle.

Across the European Union, thousands of children go missing every year. Thanks to the NotFound project, you can make a difference. Install the application and a picture of a missing child automatically gets published on every ‘page not found’ of your website.

Dave is an extremely gifted clairvoyant who finds out specific financial information. This video reveals the magic behind the magic, making people aware of the fact that their entire life can be found online. And by doing so urging everybody to be vigilant.

Everybody knows Chatroulette, the websites that matches you up with strangers for video, audio, and text chat. Well the Belgian agency Famous thought of an idea to match people with abandoned cats: Catroulette. The website showcases random short videos of cats available for adoption in Belgium. You can adopt them or skip to see another cat. Brilliant!

You might know Terry Crews as one of the actors in the hilarious Old Spice commercial, but I bet you did not know that he was a musician as well? Again a hilarious commercial from the shampoo brand. Try hitting your keyboard afterwards and make Terry move!

Thanks Ken for the tip!

“If I Die First” is a website where people can leave a message behind to their loved ones, in case if they die. You have to add trustees, people on your Facebook account you trust, which will notify the website if you would die. To promote this, the organisation said that the first one to die, his or her message would be posted on Mashable, one of the most visited websites worldwide. The idea belongs to Willook, a start-up company that specializes in time-capsule services and products.
Purpose? World fame.