Only in Russia. to promote one of their new shampoo’s Palmolive, the manufacterer of household-, health care- and personal products, did this following, sexy guerilla campaign.
A model just took a shower in the middel of Moscos, in a billboard..



Company: Palmolive
Agency: Unknown
Country: Russia

For Tim Burton, the Exhibition museum came up with a cunning outdoor campaign. In one of Tim Burtons classic films, Sleepy Hollow, the main character was headless driver of the gothic horse. To drum-up some extra publicity the museum put on free carriage rides from the city centre to the exhibition.



Company: Tim Burton Exhibition
Agency: DDB Melbourne
Country: Australia

Romtelecom is a large telecommunications company in Romania. To promote its services, Grafitti BBDO created some nice guerilla actions. The first guerilla-campaign was created for their interactive television:statues came to live and did exactly what people wanted by just pressing some buttons.
After the jump you see the second action of Romtelecom to promote the opening of one of their shops..

Company: Paradontax
Agency: Graffiti BBDO
Country: Romania

Working with Nike, Buck directed and produced one 30 sec spot for TV and a plethora of other animated goodness that coated multiple screens in Times Square for the World Basketball Festival in NYC. Imagine what that effect will give..



Company: Nike
Agency: Buck
Country: USA

Black Milk Media, transformed a geyser in Portugal into a giant bottle of Schweppes. The illusion of Schweppes is the beginning of a series of initiatives from Schweppes to promote its refreshing soft drink. The bottle wheighs over 500 ponds and is built out of iron, fiberglass and vinyl. It took 10 hours before the bottle was placed.
In Belgium the idea unfortunately has done before..



Company: Schweppes
Agency: Black Milk Media
Country: Portugal

For the launch of the Heinz new Hot & Spicy Ketchup, Young and Rubicam Tel Aviv, created this live fire billboard. Especially at night the effect came alive and showed the spicy-ness of their new product..
Hot hot!



Company: Heinz
Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv
Country: Israel

When using other car parts to fix a problem, the possibility exists that your car gets another problem on top of it. Fiat knew that and responded wittingly. They’ve created the illusion that a car lost a serious amount of oil. Next to the oil leak it said “Use only original parts of Fiat.



Company: Association For Smoker Awareness
Agency: Fire Comunicação, Vitória/ES
Country: Brazil

In Sri Lanka a new Levi’s shop opened recently. To make people aware of their new shop, Saatchi & Saatchi helped the Jeans manufacterer promoting its shop by creating a guerilla-campaign.
They’ve put a giant piece of jeans fabric on the street to show its strength and moreover they created the illusion that the street was a giant jeans, by putting (giant) stitches on the edge of the street.

Company: Levi’s
Agency: Saatchi & Saatchi, Sri Lanka
Country: Sri Lanka

Midea is a Chinese electronics manufacturer based in China. For its powerful fan, the company and Firstell Communications made this giant print. The Haitong Building, a well known Shanghai landmark, has a unique curved top, as seen on the picture. Midea used the form of the building by placing on the building next to it, a gaint fan. That way they created the illusion as if one of their powerful gust from a Midea electric fan made the building move..



Company: Midea
Agency: Firstell Communications
Country: China

Strawberry Fields was a Salvation’s Army children home at Liverpool, where John Lennon often played as a kid. Lennon even wrote later wrote a song about it. To promote the new exhibition at The Rock & Roll Hall of Fame, die-cut strawberries containing the event info, were mounted on stakes and planted in the Strawberry Field section in Central Park in New York.
Instead of sending boring invitations, people were rended curious and picked up the strawberries to see what the fuzz was all about..



Company: The Rock & Roll Hall of Fame
Agency: Knarf
Country: USA