Posted by Rindert Dalstra on February 26, 2010 No comments yet
Law and order is an American police procedural and legal drama television series. It was promoted in New Zealand with a billboard featuring an innovative use of lighting. Using a standard police interrogation technique this detective grabs and bends the fitted billboard light to question his suspect.
Posted by Sander Janssen on January 15, 2010 No comments yet
This is a pretty old outdoor campaign for Jeep. They’ve created these fake parking spots in the Centre of Copenhagen, illustrating you can park your Jeep on all kinds of terrain. I think if they did this campaign now they would have a lot of SUV ‘haters’ complaining.
Posted by Sander Janssen on January 4, 2010 1 comment
This campaign is not really recent but we still wanted to share this amazing idea.
This is a picture from the Subaru Subaglue campaign, the strapline for this campaign was: ‘It sticks to the road’. Subaru is promoting its car’s symmetrical all-wheel drive, implying the car literally sticks to the road.
To get these cars bolted upside down to the truck they had to remove the engines and transmissions. The result is really amazing, the 3 cars upside down are creating a mirror image from the cars on top. The truck toured through the UK for almost 8 weeks.
Company: Subaru Agency: MCBD, London Country: United Kingdom
Posted by Sander Janssen on December 6, 2009 3 comments
Helvetas is a Swiss non-profit organisation, for years they are providing toilets for people who don’t have any. The group said 2.6 billion people have to defecate outdoors (40% of the planet’s population). The lack of proper sanitation is leading to the pollution of water sources with consequences that have led to the death of more people since the Second World War. Every year 1,8 million people die because of these bad conditions.
In Montreux, a town in Switzerland, you can find a statue of the famous British rock singer Freddie Mercury who died in 1991. The Mercury statue honours the links of the musician with the Montreux Jazz Festival and a studio in the town where Queen recorded music.
Members of Helvetas pulled down his trousers and placed a roll of toilet paper under his arm, this was done to remind people of the cause Helvetas is fighting for.
As part of its campaign, Helvetas also did the same to statues in Geneva of trader Charles Pictet-de-Rochemont and in Zurich of Ganymede, a mythical Greek figure.
Most of you probably know the town of Montreux from the popular song ‘Smoke on the water’ by Deep Purple. Here you can see Rod Evans, the singer of Deep Purple, explain what the song ‘Smoke on the water’ is about.
After the jump you can find more pictures of this campaign.
Posted by Sander Janssen on November 25, 2009 No comments yet
Yesterday I was surfing to find some good outdoor campaigns, and this is one of the best I’ve seen. It’s an old (2007) Wonderbra campaign. I never saw it before, so I’m sure some of you didn’t either.
The Wonderbra line is implying that women wearing a push up have to back up further if a train is passing.
Before I said Guinness never lets me down with their campaigns, but I can state the same for Wonderbra. We’ve seen some great ads over here in the last few months.
Company: Wonderbra Agency: Euro RSCG Country: Singapore
Posted by Rindert Dalstra on November 11, 2009 2 comments
Gap launched its new loyalty program “Sprize” last week on Robson Street in Vancouver.
Gap claims is a retailing first, allows people to buy clothing at full price and receive automatic credits should it go on sale in the next 45 days. Customers can spend this credit at Gap, Banana Republic or Old Navy stores.
Advertising agency Cossette West uses the tag line “Shopping turned on its head” for this campaign. Visitors to the Robson Street store found everything flipped on its head from 6 till November 10th.
Almost everything has been inverted including the store logo, clothes racks that were fixed to the ceiling and even the cars in front of the store were flipped around. I especially liked the hot dog cart outside the store that was turned over and the up side down logo on the Gap shopping bags.
They did this all in one night. View all pictures after the jump.
Posted by Sander Janssen on November 4, 2009 1 comment
Wonderful idea for Isca Taps, it’s not really innovative. But it proves again simplicity is all you need. The tap is so beautiful it needs the check itself in the mirror.
Update: I said it’s not really innovative, but this is just a shameless copy, it was already done by Publicis Casadevall Barcelona in 2003.
Posted by Rindert Dalstra on October 29, 2009 No comments yet
CareerBuilder is the leading provider of targeted interactive recruiting on the Web.
This campaign created by The Martin Agency, debuted on the tops of public buses in New York and San Francisco. From the vantage point of tall office buildings, the message is clearly visible: “don’t jump. careerbuilder.com.”, letting people not to commit a suicide by jumping off a building.
It is an old campaign but could easily be reintroduced because a lot people have lost their job due to the economic slowdown.
Posted by Rindert Dalstra on October 27, 2009 2 comments
Toppits cling film is a product that keeps groceries fresh. To make this rather common fact interesting, they place the product benefit “Keeping it fresh” in an unusual environment using an eye-catching ambient by cleaning the wall where the cling film is placed.
The main target group of women that are head of the household are reached on the way to work or to the supermarkt.
New Zealand
United Kingdom
Switzerland
Singapore
Canada
Denmark
South Africa
USA
Germany
