Creative Criminals

NTUC is known as the Singapore National Trades Union Congress and to communicate about their retirement products an interactive jackpot was placed in busstop shelters to emphasis on the fact that you gamble with your future if you leave it unplanned.

This outdoor campaign from Hyundai is really something.. It incorporates a new and REAL Hyundai Accent, suspended on the side of a building in Kuala Lumpur, Malaysia. With 6 HD-Projectors they map a 3D reality-scene where the car drives through a futuristic, computer generated cityscape..
For the making of, click ‘Read More’!

To promote Orbit ice mints this unique ‘billboard’ was created. Using snow cannons it looks like the man is breathing out a really fresh breath. Thit looks like fun when you are skiing down a hill.
Click ‘read more’ to see a short film of the installation.

For the 20th anniversary this outdoor campaign was made by Prime TV, a russian agency. The visualisation was created that anyone sitting in the bus-stop was like he/she was sitting in a sofa.

Hot Wheels is on fire, last week we posted the Giant Kids advertisement made in Mexico and now this ambient advertisement was made for Hot Wheels in Colombia. They created this giant looping at an overpass.

This isn’t the first time we see this concept (remember Oreo?), but it was still worthy enough to post. Oversized bowls of dipping sauce sit at the base of the elevator banks in one of Shanghai’s most popular shopping malls. As each elevator descends, it looked like if nuggets were lowered into the sauce.

It looks like a tiger is attacking this bus. With the tagline: “ Come to the zoo before the zoo comes to you” the zoo in Perth was to attract more visitors.

They did this once before, but you have to admit, it doesn’t bore at all. This time they’ve put two giant children next to a road as if they were playing with toy cars.
Check out the video after the jump!

To promote the limited edition of the Absolute bottle Glimmer in 2010 an amazing idea was created with typography and light in Brazil. The whole concept will be explained in the following video.

In South Korea, about 1140 bears are kept in small and dirty cages for gall bladder extraction to be used in asian medicine. The biggest reason behind maintaining “Bear Farming” is that koreans don’t have interests in it. Thus, the museum made the public realize that how much influence “indifference” has on bears via a large poster treated with an adhesive mater. You can see the result in the video underneath.